Automotive Digital Marketing Leader Fuels Growth with UKG Ready Suite

Unite Digital automates HR and payroll processes and streamlines operations with UKG, freeing up HR staff to focus on employee recruitment and engagement

LOWELL, Mass. & WESTON, Fla.--(BUSINESS WIRE)--UKG, a leading provider of HR, payroll, and workforce management solutions, today announced that Unite Digital, LLC, a rapidly expanding, women-led leader in the digital marketing and solutions sector, has built on its strong foundation for growth with help from UKG and the all-in-one UKG Ready^® HR and payroll suite.

Founded in 2016, Unite Digital specializes in digital marketing services to automotive dealers and manufacturers. The award-winning organization has grown to nearly 100 employees across multiple states, making it one of the fastest growing companies for women in business. To support its continued growth and manage its payroll and compliance reporting, Unite Digital deployed the UKG Ready suite with significant early results.

“Unite Digital has a customized approach to supporting its clients, and we demand the same customer-crazy experience we deliver from our own vendors,” said Sara Riley, director of human resources at Unite Digital. “UKG’s customized support approach to payroll processing and compliance has exceeded my high expectations. UKG’s payroll and tax experts offered invaluable advice and guidance when conducting a full audit to ensure that every detail is meticulously checked.”

Unite Digital’s journey with UKG began in 2024 when the rapidly growing company hired dozens of new employees nationwide and needed an automated and intuitive HR, payroll, talent, and time solution that could scale as quickly as they could. During vendor selection, the importance of reliable customer support was critical for Unite’s HR team.

“The level of support we’ve experienced with UKG is the exception in the marketplace and has been nothing short of amazing,” said Riley. “Immediately after selecting UKG, we had a call with our project manager, a kickoff meeting with our implementation team, and ongoing support from team members who not only stepped up but anticipated our needs throughout every phase of deployment. The difference between UKG and our previous vendors was night and day. UKG views our relationship as a true partnership, giving us the confidence that we made the right decision and would be successful in hitting the ground running.”

One of the most notable benefits since deploying UKG has been the amount of time Unite Digital’s HR team is now able to spend interacting with employees each day. AI in the UKG Ready suite does the heavy lifting for recruiting and onboarding, freeing the HR team to focus on its people and strategic tasks.

“Our CFO has noticed a huge difference with UKG, and my job is much more productive and rewarding now,” Riley said. “With UKG Ready, I can devote more time to our people and their work experiences, which is much more helpful to an organization experiencing continued growth.”

"What sets UKG apart from any other solution or technology organization I’ve worked with are the people,” added Riley. “Everyone at UKG is so positive and goes the extra mile. They match our culture and mission to deliver seamless customer experiences.”

“For growing businesses, a successful launch and seamless technology implementation isn’t just a nice-to-have — it’s mission-critical,” said Bob DelPonte, EVP and chief customer experience officer at UKG. “Getting it right from day one means organizations have a robust infrastructure to start streamlining operations, improving compliance, and delivering a better employee experience immediately, which ultimately fuels faster growth and long-term sustainability."

Supporting Resources

• About Unite Digital, LLC.
• Learn more about UKG and why our purpose is people.
• Follow UKG on Facebook, Instagram, LinkedIn, TikTok, X, and YouTube.

About Unite Digital

Founded in January 2016 by industry veteran Stacey Coopes, Unite Digital develops products that help brands connect with their distribution partners to deliver unparalleled digital experiences. Unite Digital’s products include manufacturer/dealer certified digital programs, digital advertising solutions, traffic generation, lead optimization, digital retailing solutions, online-offline retail integration and customer retention and loyalty programs. Its leadership team has more than 125 years of combined automotive and digital experience from strategic leadership, global business development, brand positioning and marketing, sales and service optimization, and information technology. For more information, visit www.unitedigital.com.

About UKG

At UKG, our purpose is people. We are on a mission to inspire every organization to become a great place to work through HCM technology built for all. More than 80,000 organizations across all sizes, industries, and geographies trust UKG HR, payroll, and workforce management cloud solutions to drive great workplace experiences and make better, more confident people and business decisions. With the world’s largest collection of people data, work data, and employee sentiment data, combined with rich experience using artificial intelligence in the service of people, we connect employee and workforce insights with business outcomes to show what’s possible when organizations invest in their people. To learn more, visit ukg.com.

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