Prudential Financial Launches ActiveIncome Insurance Overlay, Delivering a New Category of Lifetime Income to Dimensional Managed Accounts

NEWARK, N.J.--(BUSINESS WIRE)--Prudential Financial, Inc. (NYSE: PRU) today announced the launch of ActiveIncome, a first-of-its-kind insurance overlay option now accessible through Dimensional Fund Advisors’ unified managed accounts (UMA) platform.

ActiveIncome expands access to retirement security by pioneering an innovative new category of lifetime income to managed accounts, using a contingent deferred annuity option to address the evolving needs of retirement investors who work with registered investment advisors (RIAs).

Clients can stay invested, preserving liquidity and flexibility, while gaining the security of a seamless lifetime income stream that varies with investment performance, all without moving assets to an insurance provider. Prudential’s ActiveIncome insurance overlay is accessible from the Dimensional UMA platform via the Fiduciary Exchange LLC (FIDx) Insurance Overlay marketplace and supports all available investment options on the Dimensional UMA platform, including exchange-traded funds, mutual funds, separately managed accounts, and model strategies.

“With 11,200 Americans turning 65 every day, ActiveIncome is designed to create better retirement outcomes by thoughtfully addressing longevity risk. As Americans are planning for longer — potentially 30 or more years — and healthier retirement years, innovative approaches are required,” said Dylan Tyson, president of Retirement Strategies and head of Prudential’s Global Retirement Center of Excellence. “We’re proud of the way Prudential is leading from the front, collaborating with a leading global investment firm in Dimensional Fund Advisors and an innovative, visionary insurance technology platform in FIDx, to help more people protect their life’s work, so they can live better lives, longer.”

Savina Rizova, co-chief investment officer and global head of research at Dimensional Fund Advisors, said: “Dimensional has long advocated for focusing on income in retirement planning. We are pleased to further expand our business relationship with an industry leader like Prudential to enable ActiveIncome overlays as an option on our UMA platform. Dimensional SMAs and UMAs allow investment professionals to design robust investment solutions that meet the specific needs of their clients. Now advisors can contract with Prudential to include insurance overlays that help deliver financial security and peace of mind to their clients in retirement.”

About Prudential Financial

Prudential Financial, Inc. (NYSE: PRU), a global financial services leader and premier active global investment manager with approximately $1.5 trillion in assets under management as of March 31, 2025, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented employees help make lives better and create financial opportunity for more people by expanding access to investing, insurance, and retirement security. Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for 150 years. For more information, please visit news.prudential.com.

About Dimensional Fund Advisors

Dimensional is a leading global investment firm that has been translating academic research into practical investment solutions since 1981. Guided by a strong belief in markets, Dimensional helps investors pursue higher expected returns through a systematic investment process that integrates research insights with advanced portfolio design, management, and trading while balancing tradeoffs that can impact returns. Dimensional is headquartered in Austin, Texas, and has 15 global offices across North America, Europe, Asia, and Australia. As of March 31, 2025, Dimensional manages $786 billion for investors worldwide. For more information, please visit dimensional.com.

About FIDx

Fiduciary Exchange LLC (FIDx) powers a technology-empowered network that seamlessly integrates the brokerage, insurance, and advisory ecosystems to offer best-in-class annuities and insurance solutions from the industry’s leading carriers. FIDx enables advisors to offer guaranteed income and downside protection as core components of their clients’ portfolios, integrated within the same wealth management platforms they already use every day. An independent technology firm, FIDx connects advisory firms to insurance carriers and asset managers through a seamless, digitally enabled process so advisors can truly deliver comprehensive advice and help clients reach their goals. To learn more, please visit fidx.io and follow FIDx on LinkedIn.

Issued by Pruco Life Insurance Company , Newark, NJ (main office) and distributed by Prudential Annuities Distributors, Inc., Shelton, CT. Both are Prudential Financial companies and each is solely responsible for its own financial condition and contractual obligations.

Registered annuities are long-term investments designed for retirement purposes. Investors should consider the features of the contract before investing. Please read the prospectus carefully before investing. Prospective purchasers should also understand the underlying investments’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information can be obtained from your financial professional.

It is possible to lose money by investing in securities.

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