Deeto Raises $12.5M Series A to Redefine the B2B Buyer Journey with Customer-Led Growth

AI-powered platform helps companies deliver trusted, customer-led experiences before buyers ever talk to sales

NEW YORK--(BUSINESS WIRE)--Deeto, the AI-native platform turning authentic customer voice into a dynamic engine for growth, today announced a $12.5 million Series A. The round was led by Jump Capital, with participation from UpWest, TAL Ventures, Mertor, and TAU Ventures — bringing Deeto’s total funding to $17 million to date. The company will use the funding to continue to scale its platform, expand its AI capabilities, and further establish itself as the core customer layer for modern go-to-market teams.

Today’s buyers want to self-educate and avoid talking to vendors until the very end of their journey. This shift has made it harder for companies to build trust and influence decisions early on. Deeto solves this by transforming the voice of the customer into a personalized, always-on growth engine – delivering relevant, credible proof points at every stage of the buyer journey.

Using AI, Deeto enables go-to-market teams to deliver the right customer voice to the right buyer — automatically and at scale. With minimal lift from Sales, Marketing, or Customer Success, Deeto collects and organizes real stories and insights from existing customers, then automatically distributes them across go-to-market moments that build trust, accelerate decisions, and close deals faster.

“Sales conversations now happen too late to shape perception — the real influence begins during a buyer’s independent research,” said Eran Baron, Co-Founder and CEO of Deeto. “That’s why we built Deeto — to make the voice of your customers visible, searchable, and actionable exactly when and where it matters most.”

Trusted by Industry Leaders

Leading companies like Atlassian, Dropbox, Klaviyo, Bloomreach, and 6Sense use Deeto to:

• Automate the collection of personalized customer insights, proof points, and stories at scale
• Match content to buyer personas based on industry, role, and pain points
• Embed customer intelligence across CRMs, websites, and sales enablement tools

“Buyers now expect peer validation long before they talk to sales,” said Saaya Pal, Partner at Jump Capital. “Deeto is building the infrastructure to make customer-led growth scalable and actionable. They’re turning static references into dynamic, data-driven assets. We're excited to back a team that understands both the technical and behavioral shifts shaping modern go-to-market.”

“From our earliest conversations with Eran and the Deeto team, it was clear they had a differentiated understanding of how buyers are evolving,” said Shuly Galili, Founding Partner at UpWest. “We’re proud to have backed them from the beginning and to see their vision for customer-led growth gain such meaningful traction.”

With this new round of funding, Deeto is expanding its platform to meet growing demand from organizations looking to modernize their go-to-market strategies. As the era of customer-led growth continues to accelerate, Deeto is building the infrastructure that helps companies earn trust earlier, convert faster, and win more often.

The company previously raised a Seed round led by UpWest, a Silicon Valley-based firm with deep ties to the Israeli tech ecosystem. UpWest has been a foundational partner since Deeto’s earliest days.

About Deeto

Deeto is the AI-native platform that helps companies continuously capture and activate authentic customer voices — turning everyday input into real business impact. Deeto keeps your customer voice fresh and ready, then surfaces the right insight at the right moment to build trust, drive alignment, and accelerate growth. Headquartered in New York City, Deeto powers fast-growing companies across North America and Europe.

Learn more at www.deeto.ai