ZCG-Backed VENU+ Announces Sale of Mall-Based Children’s Rides and Prize Assets to a Subsidiary of GENDA

Positions VENU+ to Focus on Delivering Tech-enabled Solutions for the World’s Leading Entertainment Destinations

ORLANDO, Fla.--(BUSINESS WIRE)--VENU+, the leading global provider of guest mobility, storage, and entertainment solutions for high-traffic retail, leisure, and amusement venues, today announced that it has entered into a definitive agreement to sell its mall-based children’s rides and prize assets to National Entertainment Network, LLC ("NEN"), a Colorado-based subsidiary of GENDA.

The transaction includes over 3,000 children’s rides and prize assets across hundreds of malls throughout the U.S. The sale is expected to close early in the third quarter of 2025. Current mall customers of VENU+ can expect a seamless transition, with no disruption of service. The rest of the VENU+ platform remains unaffected by the transaction.

The divestiture supports VENU+’s strategic focus on delivering its best-in-class, tech-enabled experiences across its core offerings, including guest mobility, smart lockers, souvenir coins, photo capture, and turnkey game rooms for high traffic venues such as theme parks, resorts, and other amusement destinations where its solutions can deliver maximum value.

About VENU+

VENU+ is a leading global provider of managed guest solutions for high-traffic retail, leisure, and entertainment venues globally. VENU+ offers a wide range of services, including entertainment and souvenir solutions, as well as leading mobility and locker solutions. The company employs more than 650 professionals and operates in all 50 states and across 13 countries and four continents. For additional information, please visit www.VENUplus.com.

VENU+ is a portfolio company of ZCG Private Equity, the private equity arm of ZCG, a privately held global firm.

About ZCG

ZCG is a leading, privately held global firm comprised of private markets asset management, business consulting services, and technology development and solutions.

For nearly three decades, ZCG has invested tens of billions of dollars in private equity and credit-related strategies, through multiple economic cycles and across many industries, including consumer products, steel, steel processors, agriculture, consumer food, gaming, hospitality, manufacturing, specialty services, and automotive. ZCG’s investors include prominent global sovereign wealth funds, endowments, pension funds, insurance companies, foundations, family offices, wealth management firms, and other financial institutions in North America, Europe, Asia, Africa, and the Middle East.

ZCG has a global team comprised of approximately 400 professionals. The company is headquartered in New York, with affiliate offices located in Pune and Mumbai, India, and Riyadh, KSA. For more information, please visit www.zcg.com.