Enterprise Strategy Group Analysis Shows Up to 3.2x Lower Total Cost of Ownership (TCO) with Backblaze B2 Cloud Storage

Independent analysis proves businesses can unlock innovation with up to 56% lower monthly storage cost and up to 100% lower cost of downloads and transactions

SAN MATEO, Calif.--(BUSINESS WIRE)--Backblaze, Inc. (Nasdaq: BLZE), the cloud storage innovator providing a modern alternative to traditional cloud providers, today announced the release of an independent third-party economic validation report conducted by Informa TechTarget's Enterprise Strategy Group (ESG). The report confirms that Backblaze B2 Cloud Storage delivers significant reduction in total cost of ownership (TCO) compared to legacy hyperscalers. In addition to more predictable pricing and cost savings, Backblaze B2 also enables operational simplicity and improved business agility, with up to 92% less time and effort to manage data, and reduced risk through its enterprise-grade, secure, and compliant platform.

The ESG analysis, titled "Economic Validation: Analyzing the Economic Benefits of Backblaze B2 Cloud Storage," validates the affordability and operational advantages of Backblaze B2, including its transparent pricing model, 3x free egress, significantly lower TCO, and simplified storage operations when compared to solutions from alternative cloud storage providers.

Specifically, the ESG report validated these benefits of Backblaze B2:

• Up to 3.2x lower TCO
• Up to 56% lower monthly storage cost
• Up to 92% less time and effort to manage data
• Up to 100% lower cost of downloads and transactions
• Up to 91% savings on cloud to cloud (C2C) migration costs

The report also highlighted Backblaze's migration advantages, with organizations achieving up to 89% savings on data migration from on-premises environments and up to 91% savings on cloud-to-cloud migrations.

All these benefits were validated across all use cases for Backblaze B2, including hosting content, developing and running applications, storage for AI models, managing media, backing up and archiving data, and protecting against ransomware.

Marc Suidan, Backblaze Chief Financial Officer said, “When enterprises can reduce their total storage costs by more than a third while eliminating complex tier management, businesses can innovate by re-investing the savings to fund expansions, speeding development, and ultimately improving their bottom line. With 3x free egress and a lower monthly storage cost, enterprises can more easily access and leverage their data—free from vendor lock-in.”

To read the full ESG report, visit https://bit.ly/BackblazeESG2025.

About Backblaze

Backblaze is the cloud storage innovator providing a modern alternative to traditional cloud providers. We deliver high-performance, secure cloud object storage that customers use to develop applications, manage media, secure backups, build AI workflows, protect from ransomware, and more. Backblaze helps businesses break free from the walled gardens that traditional providers lock customers into, enabling them to use their data in open cloud workflows with the providers they prefer at a fraction of the cost. Headquartered in San Mateo, CA, Backblaze (NASDAQ: BLZE) was founded in 2007 and serves over 500,000 customers in 175 countries around the world. For more information, please go to www.backblaze.com.