Coke Florida Announces Key Executive Leaders

Andy Hill Promoted to President, Cass Black Joins as Chief Customer Officer

TAMPA, Fla.--(BUSINESS WIRE)--Coca-Cola Beverages Florida, LLC (“Coke Florida”), the 6^th largest Coca-Cola bottler in the United States announces key leadership appointments.

Andy Hill has been promoted to President of the company. Hill previously served as the company’s Chief Customer and Commercial Officer. Coke Florida also announced that Cass Black, a consumer-packaged goods industry veteran with over 30 years of sales and customer management experience, has joined the company as Chief Customer Officer.

“Andy continues to drive transformational commercial strategy and execution changes across our business to help position us for continued growth and operational improvements,” said Troy Taylor, Chief Executive Officer of Coke Florida. “As we celebrate our 10-year anniversary and begin our 'Next 10' strategy focused on being the #1 employer to our incredible Coke Florida team, #1 with our customers through world class execution, and the #1 community partner with our consumers as we partner to play a leading role in driving The Coca-Cola Company's 2035 Vision. In the 'Next 10' years, Coke Florida will drive unprecedented growth, share, and per caps, capitalizing on the extraordinary diverse Florida market and all its annual visitors,” Taylor continued.

Hill added, “It’s a tremendous honor and responsibility to lead Coke Florida into the ‘Next 10’ years. With our solid foundation, a committed and talented team, and the partnership of The Coca-Cola Company, we will reimagine and deliver to our greatest potential.”

Black, a visionary sales and category leader with a distinguished career in driving customer-centric strategies, brings a wealth of experience to Coke Florida. Previously as the Customer Vice President Mondelez, he led the strategic transformation of the direct store delivery operating model. He most recently served as Chief Customer Officer for Tate’s Bake Shop.

In his new role he will lead Coke Florida’s retail customer management, food service and onpremise, and the field operations team. As a member of the company’s executive leadership team, Cass will also provide strategic oversight to teams across Coke Florida.

“I am excited to join Coke Florida at this pivotal moment,” said Black. “I look forward to partnering with our customers and the incredible Coke Florida team to drive growth, strengthen execution, and deliver exceptional experiences for the partners we serve.”

About Coca-Cola Beverages Florida, LLC

Coca-Cola Beverages Florida, LLC (Coke Florida) is the sixth largest Coca-Cola bottler in the United States. Coke Florida markets, sells, manufactures, distributes, and merchandises products of The Coca-Cola Company in an exclusive territory that covers over 21 million consumers across Florida that includes the Miami, Tampa, Orlando, and Jacksonville metropolitan areas. The company employs over 5,000 associates and has four GreenCircle certified manufacturing facilities and eighteen sales and distribution centers. Founded in 2015 and headquartered in Tampa, Coke Florida is the one of the largest Black-owned businesses in the United States and is Minority Business Enterprise (MBE) certified. In 2025, Coke Florida was recognized as a US Best Managed Company by Deloitte-Private and The Wall Street Journal for the fourth consecutive year, achieving the Gold Winner Standard. To learn more, visit www.cokeflorida.com.