Fujifilm Introduces X half™ Premium Compact Digital Camera

Designed with emerging imagemakers in mind, X half is a modern take on a classic photo style

VALHALLA, N.Y.--(BUSINESS WIRE)--FUJIFILM North America Corporation, Electronic Imaging Division, today announced the launch of its FUJIFILM X half™ premium compact digital camera (X half). Inspired by half-frame film cameras, best known for how they are casually used on the go, the compact size and light weight frame (8.5 ounces/240g)¹ of X half blends its modern functions with its half frame DNA to bring a new and innovative approach to content creation. Features include a dedicated smartphone application² and the ability to directly print to select FUJIFILM instax™³ smartphone printers directly.

“X half is special because it rekindles our love for the compact camera and blends it with the modern sensibilities that make it easy to make a part of our everyday lives,” said Victor Ha, vice president, Electronic Imaging and Optical Devices Divisions, FUJIFILM North America Corporation. “This aligns perfectly with the growing trend of users, especially among Gen Z, who want dedicated devices to use alongside their smart devices as they try to find the balance between minimizing distractions, while documenting and sharing their lives online.”

Main Features:

• The design of X half carries on the classic form and function of the FUJIFILM X Series, with its use of an aperture ring, Frame Advance Lever, and other controls to deliver a satisfying tactile response that celebrates the functionality of traditional analog photography.

• The in-camera 2-in-1⁴ feature allows users to combine vertical stills and movies with a simple winding of the Frame Advance Lever Users can also create 2-in-1 images with selected still image combinations through the dedicated X half smartphone app⁵. The app enables simple and intuitive editing, including changing dividing line colors and sizes or swapping left and right images.

• X half is equipped with 13 Film Simulations⁶ that provide a myriad of opportunities for users to emulate classic Fujifilm analog film varieties as well as three new creative filters inspired by film photography: Light Leak, which creates a slightly exposed look to the image; Halation, a halo effect that appears around light sources; and Expired Film, which mimics the grainy look of older analog film. In addition to these filters, X half also includes an additional eight filters from the instax™ instant camera series.

• Film Camera Mode lets users digitize the experience of using a classic one-time use film camera. After selecting a Film Simulation to use and the a roll size of 36, 54, or 72 exposures, users will experience an analog-like experience with X half, complete with the need to wind the camera’s Frame Advance Lever after making each image, perfectly replicating the classic analog photography experience.

• FUJIFILM X half app will allow users to view still images and movies in gallery or album format, directly upload images to social media, or print to an instax™ Link series⁷ smartphone printer.

• The camera features a new intuitive touch-screen interface that is easily navigated using the camera’s two rear LCD monitors. Smooth touch operations allow the user to intuitively change image settings and Film Simulations, providing comfortable operability in a compact body.

• When creating images, X half includes a Grain Effect option that adds natural grain to the entire image to create film-like textures. Various film grain textures can be applied to change the texture of still images and movies and is also equipped with a new "Date Stamp" function, making it possible to imprint dates in the bottom right of images and movies like film photos.

• A 1-inch back-illuminated sensor and 10.8mmF2.8 prime lens (equivalent 35mm focal length of 32mm), gives Fujifilm’s one-time-use QuickSnap^TM camera enthusiasts a similar angle of view and digital way of making memories in the moment.

• X half features a 3:4 aspect ratio rear LCD monitor and optical viewfinder for vertical composition of photos and videos.

• Create up to 880 frames on one battery charge⁸.

Pricing and Availability:

FUJIFILM X half compact digital camera is expected to be available late June 2025 at a Manufacturer’s Suggested Retail Price of $849.99 USD and $998.99 CAD. For more information, please visit https://www.fujifilm-x.com/en-us/products/cameras/x-hf1/.

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of six operating divisions. The Imaging Division provides consumer and commercial photographic products and services, including silver halide consumables; inkjet consumables; digital printing equipment, along with service and support; personalized photo products fulfillment; film; one-time-use cameras; and the popular INSTAX line of instant cameras, smartphone printers, instant film, and accessories. The Electronic Imaging Division markets its GFX System and X Series lines of mirrorless digital cameras, lenses, and accessories to provide a variety of content creation solutions for both still and moving imagery. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography, and industrial markets, and markets binoculars and other optical imaging solutions. The Business Innovation Division utilizes its extensive industry knowledge to develop fully supported traditional and digital print solutions for industries including commercial print, wide format, and packaging with its comprehensive line of digital inkjet presses, production toner printers, and software. The Industrial Products Division delivers new products derived from Fujifilm technologies including data storage tape products, including OEM and FUJIFILM Ultrium LTO cartridges, desalination solutions, microfilters and gas separation membranes. The Non-Destructive Testing Division delivers radiography solutions to ensure high accuracy inspection of transportation infrastructure, and assets within aerospace, and oil and gas industries.

For more information, please visit https://www.fujifilm.com/us/en/about/region, go to https://x.com/fujifilmus to follow Fujifilm on X, or go to www.facebook.com/FujifilmNorthAmerica Like Fujifilm on Facebook.

FUJIFILM Holdings Corporation, headquartered in Tokyo, leverages its depth of knowledge and proprietary core technologies to deliver innovative products and services across the globe through the four key business segments of healthcare, electronics, business innovation, and imaging with over 70,000 employees. Guided and united by our Group Purpose of “giving our world more smiles,” we address social challenges and create a positive impact on society through our products, services, and business operations. Under its medium-term management plan, VISION2030, which ends in FY2030, we aspire to continue our evolution into a company that creates value and smiles for various stakeholders as a collection of global leading businesses and achieve a global revenue of 4 trillion yen (29 billion USD at an exchange rate of 140 JPY/USD). For more information, please visit: www.fujifilmholdings.com.

For further details about our commitment to sustainability and Fujifilm’s Sustainable Value Plan 2030, click here.

FUJIFILM, X half, and instax are trademarks of FUJIFILM Corporation and its affiliates.

© 2025 FUJIFILM North America Corporation and its affiliates. All rights reserved.

¹ The weight includes a battery and a memory card.
² X half app availability to be announced.
³ Compatible models: instax mini Link2™, instax mini Link3™, instax SQUARE Link™, instax Link Wide™ (each sold separately).
⁴ A composition created by dividing a 3:2 screen in the center and placing 3:4 vertical still images/movies on both the left and right sides to create a photo composition or movie composite.
⁵ Creating 2-in-1 images that include movies is only available in-camera, not with the app.
⁶ X half does not provide PRO Neg. Std, PRO Neg. Hi, ETERNA BLEACH BYPASS, MONOCHROME, or MONOCHROME Ye/R/G.
⁷ Images taken in Film Camera Mode cannot be printed directly through the X half to an instax™ Link series smartphone printer (sold separately).
⁸ Creating 2-in-1 images, using the flash, and recording video will reduce the battery life. The 880 frames is in regard to normal photo mode only.