DAS Technology Co-Founder and CEO Alexi Venneri is Recognized Among 100 Leading Women in the North American Automotive Industry

Company Celebrates Honorees; more than Half Utilize DAS Technology

DEARBORN, Mich.--(BUSINESS WIRE)--Alexi Venneri, Co-Founder and CEO of DAS Technology, has been named among the 100 Leading Women in the North American Automotive Industry by Automotive News for the second time, having first made the list in 2015. Alexi and her co-honorees are featured in the May 19 issue and are being celebrated at a gala and conference at The Henry in Dearborn, Michigan that runs through today.

The Automotive News 100 Leading Women in the North American Auto Industry recognizes female leaders who make major decisions and have significant influence at their companies. Automotive News has published the list of the industry’s top female executives every five years since 2000.

This sixth list includes CEOs such as Mary Barra from General Motors and Tekedra Mawakana from Waymo; mobility leaders such as Vivian Sun, Head of Automated Driving at Amazon; technology executives such as Lori Wittman, President of Retail Solutions at Cox Automotive; senior marketing leaders such as Ayesha Coker, SVP of Marketing from Porsche Cars North America; dealer group executives such as Dianna du Preez, Chief Customer Officer at Lithia Motors; R&D innovators such as Rebeca Delgado, CTO at Intel Automotive; and many more.

Fifty-seven of the honorees are affiliated with DAS Technology as valued clients, product partners, or through OEM relationships that the company is proud to have built over the past 15 years.

“I’m incredibly honored to be recognized alongside such talented and impactful leaders,” said Venneri. “This list shines a light on the women shaping the future of our industry, and I’m proud to be included among such an inspirational group. It is especially meaningful to see that more than half of the women on this year’s list are from companies we proudly support with our SaaS technology. We celebrate their success and are grateful to be part of the community shaping the future of auto retail.”

As Co-Founder and CEO of DAS Technology, Alexi leads the company’s strategic direction, innovation roadmap, and M&A, building a self-funded, profitable organization at the forefront of AI-powered consumer engagement.

Prior to founding DAS Technology in 2010, Alexi served as President of Auto Media/Blue Flame 6 (formerly of the Van Tuyl Group, now part of Berkshire Hathaway), VP of Marketing, PR & Investor Relations at Dealertrack (now part of Cox Automotive), and Chief Marketing Officer at Who’s Calling. She holds a BA from the University of Calgary and is a New York Times best-selling author. Alexi is a member of YPO and serves on the Phoenix Board of Directors for Titan 100.

“Over the last 25 years, on six lists of Leading Women, Automotive News has honored 442 executives. This year’s group of Leading Women has 24 presidents and CEOs and nine other C-suite executives; the first group, in 2000, had 14 presidents and CEOs and five others in the C-suite,” said Mary Beth Vander Schaaf, Automotive News senior director of editorial operations.

The 2025 class of Automotive News’ 100 Leading Women in the North American Auto Industry emerged from a months-long nomination and judging process that attracted hundreds of entries from the United States, Canada and Mexico.

“Our selection committee made many difficult decisions – it gets tougher every time,” said Vander Schaaf. “The talented, powerful executives on this list are at the forefront of thousands of successful women in the auto industry.”

About Automotive News

Since 1925, Automotive News has been the primary source for news happening among automotive retailers, suppliers and manufacturers. Distinct from other publications in the field, Automotive News remains a fully subscriber-paid publication, a testament to the value it delivers to the reader. The award-winning weekly print edition, robust website, email newsletters, podcast and video broadcasts are backed by a global team of more than 65 editors and reporters.

About DAS Technology

DAS Technology is a leading SaaS consumer engagement (CX) and data company dedicated to enhancing the consumer experience. By providing retailers with innovative communication platforms, DAS enables meaningful engagement that drives results. Its next-level Consumer Data & Experience Platform® (CDXP)—the first of its kind in the automotive industry—empowers over 9,800 retailers, partners, and OEMs to improve consumer response and boost lead conversions through patented AI-powered technology. As a pioneer in digital response, artificial intelligence, and consumer engagement, DAS Technology offers omnichannel messaging, mobile apps, and software to monitor and enhance customer experiences. Operating in the United States, Canada, and 32 additional countries, DAS helps businesses convert more consumers into loyal customers. Its divisions include Digital Air Strike, AUTOVATE, BestRide.com, LotVantage, and 3 Birds. More information is available at dastechnology.com.