Aqara Opens Its First Showroom in the MENA Region

Company’s Continued Global Expansion Brings the Future of Smart Living to Households across the World

ABU DHABI, United Arab Emirates--(BUSINESS WIRE)--Aqara, a global leader and pioneer in IoT, proudly announces the grand opening of its first showroom in the Middle East and North Africa (MENA) region. This milestone marks an exciting step in the Company's ongoing expansion across continents, bringing innovative smart home products and solutions to an even broader audience. Located in Abu Dhabi’s prestigious Galleria Al Maryah Island, the new showroom is designed as a destination for Aqara fans and customers in the region to discover and purchase the latest smart products from their favorite brand.

The MENA region is emerging as a rapidly growing market for smart home technologies, driven by increasing consumer demand for convenience, security, and energy efficiency at home. With a growing tech-savvy population, rapid urbanization, and an increasing focus on sustainability, the region is becoming a key hub for innovation in IoT and smart living solutions. Governments across the region are investing heavily in smart city initiatives, which further accelerates the adoption of advanced IoT solutions. As a result, Aqara sees tremendous potential in the region to expand its presence and provide consumers with cutting-edge solutions that elevate their daily lives.

Spanning 110 square meters, Aqara's new showroom offers a comprehensive, end-to-end smart home experience. Visitors can engage with live demonstrations set in real-life environments such as living rooms and dining areas, where they can experience firsthand how smart home technologies augment everyday life through enhanced convenience, security, and sustainability. The showroom also serves as a one-stop location for customers to consult experts, receive personalized recommendations on tailored solutions, book installation services, and access after-sales support, including troubleshooting and product upgrades.

Additionally, the showroom features a demo of Aqara Studio, a customizable IoT platform that integrates device networking, smart management, intuitive visualization programming, and seamless building operations into one powerful solution. Designed for trade professionals such as system integrators, real estate developers, and property managers, this platform demonstrates the potential of IoT to transform vertical markets, such as multifamily properties, office buildings, hotels, restaurants, and senior living facilities.

"Aqara owns more than 800 showrooms globally, and they allow us to forge deeper relationships with our customers while better understanding their evolving needs," said Aqara Founder, Chairman, and CEO Eugene You. "This Abu Dhabi showroom is a key touchpoint to showcase the tangible benefits of smart homes, build trust with local customers, and enhance their overall journey. This opening marks not just a new chapter for Aqara in bringing advanced IoT to the dynamic, fast-growing MENA market, but also an invitation for local consumers to explore the future of intelligent living."

The showroom opening was attended by distinguished guests from various sectors, including technology, investment, and government, as well as media representatives. Notable attendees included:

• Executives from Abu Dhabi Global Market (ADGM), Abu Dhabi Investment Office (ADIO), and key strategic partners.
• Journalists from leading publications such as Khaleej Times and Ajman News.
• Influencers and pioneers in smart home technology from across the Gulf.