AdvoCare® Welcomes John Peirano as Vice President of Integrated Marketing

John Brings Extensive Marketing Expertise in Consumer-Packaged Goods to AdvoCare

RICHARDSON, Texas--(BUSINESS WIRE)--AdvoCare International, LLC, a health and wellness consumer packaged goods (CPG) company, is proud to welcome John Peirano to the AdvoCare team as Vice President of Integrated Marketing. John has worked extensively in the CPG industry over his 15+ year career.

“We are thrilled to have John joining us to lead our marketing efforts and help build the AdvoCare of tomorrow,” said Christina Helwig, CEO of AdvoCare. “His depth of industry knowledge and experience promoting lifestyle CPG brands in the health and wellness, functional, and sports nutrition sectors made him the perfect choice and we welcome him to the team!”

John’s expertise lies in his ability to build brands and drive revenue through integrated campaigns across the marketing mix and through retail and e-commerce channels. He excels at creating compelling brand narratives by studying consumer research and insights. Throughout his career, John has held marketing leadership positions at a variety of well-known companies such as Muscle Milk, Sparkling Ice, Red Bull and Humm Kombucha.

John most recently served as the Chief Marketing Officer of TurtleTree Labs where he led all brand strategy development work, establishing the company as an industry leader. At TurtleTree he implemented PR, SEO, and digital strategies that generated over 8,000 sales lead opportunities, 17,000+ LinkedIn followers, and $20M+ in earned media value.

As the Founder of Plant Works Nutrition, John is passionate about innovation in the nutrition sector. He established the organization in 2018 and continues to guide the strategic direction of the company through his Board Member position.

John has a Bachelor of Art in Business Economics and Administration from Westmont College.

About AdvoCare International, LLC

AdvoCare International, LLC is making pursuing wellness easy and enjoyable. As an established health and wellness consumer packaged goods company, AdvoCare serves health-aware consumers through products that offer whole body support focusing on energy, hydration, immunity and gut health. Since 1993, AdvoCare has offered trusted health and wellness products like Spark® to millions of customers and athletes across the world. For more about AdvoCare and its products, go to AdvoCare.com.