Mattel and IDW Publishing Announce New Comic Series “Monster High: World’s Scare”

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EL SEGUNDO & LOS ANGELES, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, in collaboration with IDW Publishing, today unveiled Monster High: World’s Scare, a five issue comic book limited series, available for pre-order beginning today at local comic shops and online. The miniseries comes out with a double sized first issue in July.

From writer Jacque Aye and artist Caroline Shuda, this monstrous miniseries is the ideal jumping-on point for fans both new and old! With cover art by Betsy Cola, Monster High: World’s Scare follows Frankie Stein and the Boo Crew as they compete in The World’s Scare, where gifted ghouls showcase their eerie ideas and latest breakthroughs that could change monster-kind forever! Their invention, a tribute to Frankie Stein’s late father, Headmaster Frankenstein, is sure to shock the judges.

“Monster High is all about embracing what makes us unique, and our collaborators at IDW Publishing really captured that spirit in this new series,” said Ryan Ferguson, Global Head of Publishing at Mattel. “We’re excited for fans to dive into these fresh adventures and discover even more about these iconic characters while celebrating their individuality in ways that only Monster High can!”

“Just like the 19th century World's Fairs, Monster High: World’s Scare seeks to explore the unknown and answer science's biggest questions for the betterment of monsterkind. It’s an emotional ride that answers questions fans have been clawing to know: Was someone really working with Lothar? What is Draculaura doing with Frankenstein's notebook? Who is CryptCrier?” commented Riley Farmer, an Editor at IDW Publishing. “We are thrilled to team up with Mattel to bring this vision to life, and with Jacque Aye and Caroline Shuda at the helm, this series is sure to be fangtastic. Perfect for new and old fangs, looking for something to sink their... well, their fangs into!”

For fans looking to enjoy even more comics, Mattel’s Monster High line continues to grow at IDW:

• Monster High: Bull’s Eye – For the first time in over a decade, out-of-print comics have come back to unlife. On sale now and featuring each short story from I Only Have Eye for You by Heather Nuhfer and Kellee Riley in a new format for fans to feast their eyes on.
• Monster High: New Scaremester Vol. 1 – On Monday, May 6, which collects issues #1-4 plus the 2024 Free Comic Book Day release, lurks into book stores everywhere.
• Monster High: Pride 2025 – On Wednesday, May 28, skelebrate LGBTQIA+ fiends with a new comic

To find a comic shop, check out comicshoplocator.com.

About Mattel

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

About IDW Publishing

IDW (OTCQB: IDWM) is an integrated media company providing compelling stories and characters for global audiences. Our IDW Publishing and IDW Entertainment businesses acquire IP for holistic franchise development across comics and graphic novels, television and other entertainment platforms and leverage established stories from our creative partners.