-

Omdia Forecasts Nintendo Switch 2 Will Sell 14.7 Million Units in 2025

LONDON--(BUSINESS WIRE)--Omdia forecasts show that Nintendo Switch 2 will sell nearly 15 million units globally in 2025, following its confirmed launch date of June 5.

This would put the Switch 2 ahead of its predecessor by around 10% during its first calendar year on the market. Historical Omdia data reveals 13.4 million Nintendo Switch systems were sold in 2017, despite its earlier March release. The key factors driving this momentum include a strong user base – Omdia estimates 105 million Switch consoles remained in active use at the end of 2024, providing Nintendo with a solid foundation for the next generation.

A key first-party title also supports Omdia’s forecast. Mario Kart World headlines Nintendo’s first-party line-up for 2025, is exclusive to Nintendo Switch 2, and offers a visible generational leap over Mario Kart 8. Close to one in two Switch owners have purchased predecessor Mario Kart 8 Deluxe, making it the ideal sequel to attach to the new hardware.

However, although Switch 2 will exceed sales in the first year for the original Switch in 2017, Omdia believes that by year 4, Switch 2 will have sold fewer units than at its predecessor’s equivalent point. This is primarily down to the fourth year in the original Switch’s cycle coinciding with Covid lockdowns, which provided an enormous boost to the games industry.

Since Nintendo revitalized the dedicated handheld gaming devices market with the original Switch, new entrants such as Steam Deck, PlayStation Portal, and other PC handheld gaming devices have expanded options for players.

Yet the Switch and Switch 2 remain the only standalone platforms in this space – players must purchase the hardware to access Nintendo’s ecosystem of content. As a result, the Switch 2 is poised to cement Nintendo’s leadership in this space. Omdia’s Games Handhelds Sales Metrics Database currently forecasts that both Nintendo Switch and Nintendo Switch 2 hardware will command a dominant 85% share of handheld sales volumes in 2025.

However, Switch 2 will not be without challenges, not least in terms of Nintendo competing with itself throughout the lifecycle of the device. The company has released over 100 first-party titles for the original Switch, with around three-quarters of them selling at least 1 million copies each.

These games will be brought forward to the new generation, but most were already highly polished on the existing Nintendo Switch hardware.

“First-party software is the primary content driver for Switch hardware adoption, a stark contrast to PlayStation and Xbox,” said James McWhirter, Senior Analyst in Omdia’s Games team. “Nintendo will need to work hard to communicate a clear generational leap with the Switch 2 throughout its life cycle, as its new games will exist alongside the extensive library of previous titles that do not require a console upgrade for users to enjoy.”

ABOUT OMDIA

Omdia, part of Informa TechTarget, Inc. (Nasdaq: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets combined with our actionable insights empower organizations to make smart growth decisions.

Contacts

Fasiha Khan: fasiha.khan@omdia.com

More News From Omdia

Omdia: Amazon, Netflix and Google to Capture Half of $81 Billion CTV Advertising Market by 2030

LONDON--(BUSINESS WIRE)--Global connected TV (CTV) advertising revenue will surge from $44 billion in 2025 to $81 billion by 2030, with CTV ad revenues expected to surpass traditional linear TV advertising during the 2030s, according to new research by Omdia. Google, Amazon and Netflix Dominate the Evolving TV Landscape The global fight to “own the living room” is entering a new phase as Google, Amazon and Netflix are projected to capture 50% of the global connected TV advertising market by 203...

Omdia: Southeast Asia smartphone market shipments decline 9% in 1Q26, as vendors prioritize profitability over share

LONDON--(BUSINESS WIRE)--Latest research from Omdia shows that Southeast Asia’s smartphone market declined 9% year-on-year in 1Q26, with shipments totaling 21.6 million units. However, the standout metric was average selling price (ASP) rather than volume: the ASP reached a record high of $349 in 1Q26, up 19% year-on-year, as memory cost inflation reset device pricing across the region. The divergence between volume and value is a clear signal that the region’s vendor landscape is undergoing a...

Omdia: Social media advertising to command nearly half of global online ad revenue by 2030 as market reaches $640 billion

LONDON--(BUSINESS WIRE)--Social media advertising revenue is projected to rise at a compound annual growth rate (CAGR) of 12% over the next five years, reaching $640 billion by the end of 2030, according to Omdia’s Social Media Advertising Market Landscape 2026 report, its first-ever research focusing exclusively on social media advertising. During the same period, social media’s share of total online advertising is expected to increase by 10 percentage points, from 33% to 44%, making it one of...
Back to Newsroom