Finalytics.ai Launches 2025 CU Digital Experience Report, Unveiling Key Trends for Credit Union Growth

SAN FRANCISCO--(BUSINESS WIRE)--Finalytics.ai, an AI‐driven technology provider focused on transforming credit union digital engagement, today announced the release of its 2025 CU Digital Experience Report. The study offers a comprehensive analysis of the top 100 U.S. credit unions’ digital offerings—uncovering the strategies and best practices that drive member acquisition, retention, and long‐term loyalty.

Drawing upon extensive data and industry insights, the 2025 CU Digital Experience Report examines how leading credit unions are successfully employing advanced technologies—such as AI‐driven personalization, seamless onboarding, and intuitive user interfaces—to stand out in a highly competitive market. It also highlights common pitfalls and missed opportunities that institutions should address to remain relevant in an ever‐evolving digital landscape.

“Credit unions have always excelled at high‐touch, relationship‐driven service in‐branch,” said Craig McLaughlin, CEO of Finalytics.ai. “This report shows how forward‐thinking institutions are bringing that same warmth and personalization into online and mobile channels—ultimately boosting member satisfaction and growing their portfolios.”

Key findings from the report include:

• AI & Personalization as top drivers for increasing loan volume and deepening member relationships
• Streamlined Digital Journeys that reduce friction in account opening and service inquiries
• Real‐Time Data Analysis enabling proactive offers and rapid fraud detection
• User Experience Innovations that differentiate credit unions from traditional banks and fintech newcomers

The 2025 CU Digital Experience Report is now available at no cost to credit union professionals and stakeholders. Those interested in receiving a copy—or learning how to apply these findings—may visit https://finalytics.ai/info/2025-cu-digital-experience-report/

About Finalytics.ai

Finalytics.ai helps credit unions deliver personalized, data‐driven experiences to their members. By leveraging artificial intelligence, the company’s platform provides actionable insights and real‐time targeting to maximize engagement and growth across digital channels. Headquartered in San Francisco, Finalytics.ai serves progressive credit unions nationwide looking to evolve and innovate in a rapidly changing financial services landscape.