INFINITI Motor Company Announces Leadership Change

Tiago Castro appointed Americas vice president

NASHVILLE, Tenn.--(BUSINESS WIRE)--INFINITI Motor Company announces the appointment of Tiago Castro as vice president, INFINITI Americas, effective April 1, 2025. Castro will be responsible for INFINITI’s overall performance in the United States, Canada and Mexico, including strategic direction, planning, operations, the retail network, and sales and marketing efforts.

With his extensive background in marketing and sales, product strategy, dealer network development, and customer satisfaction, Tiago will play a key role in driving INFINITI's brand renewal, underscored by a portfolio evolution and an enhanced commitment to exceptional client service.

“Tiago's appointment comes at an exciting time for INFINITI, as the brand continues its product renaissance, bringing forward new models, technologies, and design innovations that reflect the future of luxury driving,” said Vinay Shahani, senior vice president, U.S. Marketing and Sales, Nissan & INFINITI. “His experience in key areas critical to INFINITI's growth will help shape the brand's next chapter and keep it at the forefront of the luxury segment.”

Castro replaces Craig Keeys, who has been named regional vice president overseeing Nissan’s Central Region.

Currently, Castro is regional vice president for Nissan’s Midwest region, where he holds responsibility for sales and marketing, incentive spending, distribution, dealer network development, financial controls, and dealer and customer satisfaction.

Previously, he was senior director, Nissan Brazil Marketing & Sales, leading the brand's strategic direction, retail and marketing efforts, dealer network development, customer quality, aftersales, and electrification. Prior to this, Castro oversaw the North American Light Commercial Vehicle Business Unit for Nissan.

Castro joined Nissan in 2003 as a research and development CO-OP student in Farmington Hills, Mich. He holds a bachelor of science in Mechanical Engineering from Western Michigan University and an MBA from Michigan State University’s Broad Graduate School of Business. He is also a graduate of Nissan’s Global Executive Training program with The Wharton School at the University of Pennsylvania.

He will be based at INFINITI Americas headquarters in Franklin.

About INFINITI

INFINITI Motor Company is headquartered in Yokohama, Japan, with operations around the world including regional offices based in the Americas, China and INFINITI International Markets in Dubai. INFINITI premium automobiles are assembled in manufacturing facilities in Japan, North America and China. INFINITI design studios are located in Atsugi-Shi (near Yokohama), London, San Diego and Beijing.

More information about INFINITI and its industry-leading technologies can be found at www.INFINITIUSA.com. You can also follow INFINITI on Facebook, Instagram, LinkedIn, X (formerly Twitter), and see all of our latest videos on YouTube.