Tray.ai Acquires Vanti to Advance AI Agent Knowledge Modeling

Enhances tech-core of Tray Merlin Agent Builder; delivers AI agents that reason and act by integrating tools, structured knowledge, and guardrails

SAN FRANCISCO--(BUSINESS WIRE)--Tray.ai, innovator of the AI-ready composable integration platform, today announced the acquisition of Vanti, a pioneer in knowledge modeling technology and named in 10 Gartner Hype Cycles for adaptive machine learning, autonomic systems, and generative AI in manufacturing operations. With Vanti’s expertise in knowledge modeling, Tray.ai is setting a new standard for autonomic AI agents that can adapt, learn, and optimize in real time. This strategic acquisition enhances the core of Tray’s Merlin Agent Builder, accelerating the development of autonomous AI agents that deeply understand business context, automatically structure complex domain knowledge, and effectively apply that knowledge to adapt to ever-changing business conditions.

“This acquisition represents a major leap forward in enterprise AI,” said Rich Waldron, co-founder and CEO of Tray.ai. “Vanti’s knowledge modeling capabilities, combined with our AI-ready iPaaS, bring us closer to AI agents that not only execute tasks but continuously refine their reasoning and decision-making through structured knowledge and real-time data processing. Enterprises can now deploy agents with confidence, knowing they are built for adaptability, security, and long-term performance.”

Creating agents that continuously learn and adapt

Enterprises are rapidly adopting AI agents, but existing solutions remain static — unable to adjust to dynamic business environments or continuously improve over time. For agents to be more adaptive to the business, they must be able to quickly and continuously ingest and structure information. According to Gartner, “Autonomic systems are emerging as an important trend as they enable levels of business adaptability, flexibility, and agility that can’t be achieved with traditional AI techniques alone."¹

"How AI agents ingest and organize knowledge determines their success," said Smadar David, co-founder and CEO of Vanti. “Our focus has always been on helping AI understand and apply knowledge more effectively. By joining Tray.ai, we are enabling the next evolution of AI agents—ones that can rapidly adapt to business conditions and improve overall performance.”

Tray.ai makes it simpler for enterprises to create, manage, and deploy AI agents in production without compromising on flexibility and control. These agents can be conversational or deployed in a proactive asynchronous fashion – an important step toward the autonomous enterprise. Enterprises that use Tray.ai as the foundation of their company-wide agent strategy gain the following benefits:

• Autonomic AI capabilities – Agents that continuously refine their decision-making based on evolving data
• Advanced knowledge use – Improved reasoning and action through structured knowledge ingestion
• Faster adaptation to business conditions – AI agents can more quickly understand and operate within specialized business environments

Enterprises can now build more adaptive agents that continually operate on the latest information. For example, customer and IT support virtual agents that handle inquiries, refine responses, and escalate issues based on evolving interactions, or in sales and marketing agents that optimize outreach and dynamically adjust messaging based on ingesting changing customer behavior and campaign performance.

With this announcement, Tray.ai is accelerating the development of autonomous AI agents that can fully handle end-to-end business workflows, adapt across departments, and seamlessly integrate with enterprise systems.

Enterprises leveraging Merlin Agent Builder are already seeing tangible benefits. Notion Head of Business Technology Jalal Iftikhar said, “To build AI agents that really work, you need the right mix of knowledge, guardrails, and tools so they can reason and take action effectively. That’s why I’m excited about Tray.ai and Vanti teaming up—it strengthens their ability to ingest and model knowledge, helping us use agents to solve real business challenges.”

• Learn more about Tray’s Merlin Agent Builder
• Read Vanti CEO Smadar David’s take on how knowledge modeling is transforming AI agents

About Tray.ai

Tray.ai offers a composable AI integration and automation platform that enterprises use to turn AI and AI agents into standout business performance. The Tray Universal Automation Cloud is a single, AI-ready platform that eliminates the need for disparate tools and technologies to integrate and automate sophisticated internal and external business processes. From prototype to production, with Tray.ai, the development of integrations, the delivery of intelligent apps and the integration of trusted data anywhere is fast, flexible and safe.

¹ Hype Cycle for Artificial Intelligence, 2024, Afraz Jaffri, Haritha Khandabattu, 17 June 2024