SugarCRM Awarded Gold Stevie Award in the 2025 Sales & Customer Service Awards for CRM Innovation

Sugar is Recognized for CRM Excellence for the Fourth Year Running in the Prestigious Global Awards Program

SAN FRANCISCO--(BUSINESS WIRE)--SugarCRM, provider of the award-winning intelligence-driven sales automation platform, today announced the company’s latest recognition for CRM excellence – a Gold Stevie Award in the CRM Suite, New Product Version category in the 19th annual Stevie Awards for Sales & Customer Service.

The Stevie Awards for Sales & Customer Service are the world’s top honors for sales professionals, customer service, contact centers, and business development. Winners will be celebrated during a gala event in New York City on Thursday, April 10.

“Sugar is focused on empowering teams to engage with clarity, consistency, and confidence," said Paul Farrell, SugarCRM’s Chief Product Officer. "This award recognition highlights Sugar’s commitment to helping companies leverage CRM technology more strategically to optimize existing assets, such as customer insights and buyer behavior, to maximize upsell, cross-sell, and switch-sell opportunities.

"This is especially critical for industries such as manufacturing and distribution, where valuable information is often siloed within ERP systems. Sugar offers an integrated approach, providing a 360-degree view of the business and using intelligent account management and revenue insights to uncover hidden sales opportunities," he added.

Stevie Awards president Maggie Miller stated, “The outstanding scores awarded to this year’s Stevie winners reflect the exceptional levels of achievement they demonstrate. We proudly join the judges and the entire Stevie Awards community in congratulating and celebrating the winners on their accomplishments.”

Sugar Sell, sales-i, Market, and Serve comprise Sugar’s comprehensive CRM platform. Together, these solutions help business-to-business (B2B) companies build stronger relationships and always know the next step to win and retain customers.

About SugarCRM

SugarCRM software solutions help sales teams reach their highest potential. Designed to cut through complexity, prioritize opportunities, and increase upsell using the resources they already have, SugarCRM is ideal for complex, relationship-driven industries – such as manufacturing, wholesale and distribution – looking to accelerate growth and drive smarter decision-making.

Thousands of companies in over 120 countries rely on SugarCRM to engage with clarity, sell with consistency and close with confidence. Headquartered in the San Francisco Bay Area, SugarCRM is backed by Accel-KKR.

For more information about SugarCRM, visit: www.sugarcrm.com.