FLOR Expands Trina Turk X FLOR Collection as Part of Spring Season Launches

New Styles from Premium Area Rug Brand Build Off Success of Initial Collaboration

ATLANTA--(BUSINESS WIRE)--FLOR®, the high-end area rug brand for homes, offices, and every space in between, today launches its Spring Collection, featuring four new styles as part of the Trina Turk X FLOR collaboration collection. These latest launches encapsulate the essence of New York City living. They build on the successful designs explored in the Palm Springs-inspired debut collection, providing styles that work on either coast.

The expanded collection harmoniously brings together quiet luxury and bold maximalism. The product assortment includes styles like Desert Martini and On Par, which embrace the power of eye-catching design and neutral options to fit any aesthetic. Meanwhile, Heat Waves is quiet and subtle but adds movement to any space with its wave vibration patterns. Finally, Cactus Club merges bold and subtle design elements, with each color option switching the attitude of the cactus pattern.

“We’re excited to continue our collaboration with the FLOR team, launching four additional patterns that introduce lively newness to the Trina Turk X FLOR collection,” said Trina Turk. “To design these expanded styles, we first looked at the patterns and colors customers responded to from the debut collection, leaning into those that performed well, emphasizing chic neutrals, indigo blues, and pops of orange and yellow.”

The Trina Turk X FLOR collection has seen significant success since its initial launch in February 2024 with over 57,000 tiles sold to date. Beyond residential interiors, the product assortment has grown in popularity within commercial environments as well. In fact, 20% of the collection’s overall sales are for commercial spaces, signaling that this market continues to push the boundaries of design with color, pattern, and texture.

“Expanding the Trina Turk X FLOR collection was a natural next step for both brands,” said James Pope, General Manager at FLOR. “The breadth of styles offers an area rug design for any space. We’ve tapped into trends that speak to both new and existing audiences, and we’ll continue to work with the Trina Turk team to support customers by creating beautiful, on-trend designs.”

Embracing New Styles Made for Spring

FLOR’s Spring Collection features additional new launches that balance vibrant maximalism with clean, contemporary designs. The styles embrace warm hues and rich accents that come together to create soothing, yet energetic spaces. The new launches include:

• Garden Party: This bold area rug style features botanical curves in some of FLOR’s most popular hues – a maximalist designer’s dream. Available in Black, Dune, and Midnight.
• Terra Nova: A breath of fresh air, this product reimagines sustainable design as the brand’s latest carbon negative offering. Available in Topaz and Dune.
• Painter’s Palette: Stay on trend with this eye-catching speckled style, made to stand out and create visual interest in any space. Available in Lichen, Eggnog, and Berry.

All of the Spring Collection launches are available now for purchase on FLOR’s website. To learn more about the Trina Turk x FLOR collection, please visit FLOR.com/TrinaTurk.

About FLOR

FLOR®, the premium design brand of Interface®, has brought high-end area rugs to homes, offices, and every space between since 2003. FLOR carpet tiles are beautiful, easy to install, and responsibly sourced. Our customizable designs are engineered for high-traffic spaces, from family rooms to conference rooms. For more information, visit FLOR.com.