KRISPY KREME® Helps Fans ‘Share the Taste O’Luck’ with Four New Festive St. Patrick’s Day Doughnuts and Chance to Win Free Doughnuts for a Year

March 15 through 17, guests can also celebrate with return of popular green O’riginal Glazed Doughnuts

CHARLOTTE, N.C.--(BUSINESS WIRE)--Krispy Kreme is encouraging fans to “Share the Taste O’Luck” by introducing four new festive St. Patrick’s Day doughnuts and rewarding thousands with free doughnuts for a year during this year’s St. Patrick’s Day celebration.

Available beginning today for a limited time at participating Krispy Kreme shops, the St. Patrick’s Day Collection features four all-new flavors that will enchant tastebuds and enhance celebrations:

• Pot of Gold Doughnut – an Original Glazed® Doughnut dipped in golden caramel flavored icing and topped with caramel flavored buttercreme and gold coin glitter sprinkles.
• Over the Rainbow Doughnut – an unglazed shell doughnut filled with cake batter flavored Kreme™, dipped in light green icing and topped with shamrock rainbow sprinkles and a rainbow sugar piece.
• Choco-Shenanigans Doughnut – an unglazed shell doughnut filled with white Kreme™, dipped in chocolate icing and topped with green icing drizzles and gold coin glitter sprinkles.
• St. Patty’s Swirl Doughnut – an Original Glazed® doughnut dipped in white icing with green icing swirl and dipped in white and gold sanding sugar.

“If you’re planning any holiday shenanigans – and you should – our St. Patrick’s Day Collection will make them more festive and fun,” said Dave Skena, Chief Growth Officer for Krispy Kreme. “When you share these doughnuts, you’ll make your own luck. No leprechaun required.”

For more fun, on St. Patrick’s Day March 17 thousands of lucky Krispy Kreme fans nationwide will win a “Pot of Gold Pass” worth free Original Glazed® doughnuts for a year – one dozen per month beginning April 2025 through March 2026. Multiple guests will be randomly selected to win a “Pot of Gold Pass” each day at every participating shop.

Also, March 15 through 17, Krispy Kreme is returning its beloved O’riginal Glazed Doughnut – an Original Glazed® doughnut turned green – available individually and by the dozen. And everyone wearing green who visits Krispy Kreme in-shop or via drive-thru March 15 through 17 can receive one free O’riginal Glazed Doughnut, no purchase necessary..

Krispy Kreme’s St. Patrick’s Day Collection and O’riginal Glazed doughnuts will be available in-shop and for pickup or delivery via Krispy Kreme’s app and website. Guests can also enjoy doughnuts from the St. Patrick’s Day Collection in a Krispy Kreme 6-pack delivered fresh daily to select grocery stores. Visit https://www.krispykreme.com/locate/location-search to find a shop or grocery store nearest you.

Share how you're enjoying Krispy Kreme’s St. Patrick’s Day Collection and the O’riginal Glazed Doughnut by using #KrispyKreme and tagging @krispykreme on social. Learn more about the limited time offer by visiting www.krispykreme.com/promos/stpatricksday.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in 40 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing digital business with more than 17,500 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities, and the planet. Connect with Krispy Kreme Doughnuts at KrispyKreme.com and follow us on social: X, Instagram and Facebook.