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Westlake Royal Building Products™ Introduces New Colors Offerings for Newpoint™ Concrete Roof Tile

Arizona, California and Nevada markets to receive an expanded selection of nature-inspired concrete tile colors

HOUSTON--(BUSINESS WIRE)--Westlake Royal Building Products™ (Westlake Royal), a Westlake company (NYSE:WLK), is proud to announce the expansion of its Newpoint™ Concrete Roof Tile brand. The expansion includes seven new colors from our California, Arizona and Nevada manufacturing facilities—Ashen Cove, Auburn Ridge, Earthen Shadow, Olive Bark, Platinum Peak, Tree Bark Blend and Urban Driftwood—along with extensions of two existing colors, Cherrywood and Apple Bark, to additional profiles from Arizona and Nevada.

"These curated additions mirror our commitment to meeting evolving design trends while maintaining the aesthetic appeal that Newpoint Concrete Roof Tile is known for," said Eric Miller, vice president of sales, Westlake Royal Building Products’ stone and roofing solutions brands. "Each color has been carefully developed to provide architects, builders and homeowners with versatile design options.”

The new colors feature sophisticated blends inspired by natural elements:

  • Ashen Cove: Merges warm earth tones with gray and terracotta hues
  • Auburn Ridge: Brings together the warm earthy tones of orange and brown
  • Earthen Shadow: Offers a sophisticated grey, brown blend infused with eye-catching orange streaks
  • Olive Bark: Mixes earthy brown with verdant green for a naturally grounded aesthetic
  • Platinum Peak: A serene light grey blend designed to provide a clean and contemporary look
  • Tree Bark Blend: Captures the rich, layered hues found in natural bark
  • Urban Driftwood: Combines muted grays, subtle browns and hints of faded green
  • Existing Cherrywood and Apple Bark now have expanded profile offerings

The new colors will be available in Northern and Southern California in addition to Arizona and Nevada with specific profiles and colors tailored to each market:

  • Northern and Southern California markets will offer Earthen Shadow, Platinum Peak, Tree Bark Blend and Urban Driftwood across select profiles including Saxony Slate, Saxony Shake, Barcelona and Villa.
  • The Arizona and Nevada markets will feature Auburn Ridge, Ashen Cove and Olive Bark along with the expanded offerings of existing Cherrywood and Apple Bark in Saxony Slate, Saxony Shake, Barcelona and Mission S profiles with profile availability varying by specific color and region.

Learn more about Newpoint Concrete here. Explore the extensive range of concrete, composite, clay, steel, and component roofing options available through Westlake Royal Roofing Solutions.

About Newpoint™ Concrete Tile Roofing

Newpoint™ Concrete Roof Tile adds long-lasting beauty, durability, and energy efficiency to any home. Designed to withstand harsh climate conditions, these low-maintenance tiles are available in a wide range of profiles, colors, blends, and textures—from traditional Spanish barrel tiles to low-profile shake and slate options—to complement diverse architectural styles. With advanced manufacturing processes that prioritize sustainability, Newpoint tiles feature energy-saving Cool Roof colors and a low carbon footprint. Backed by a Limited Lifetime, Fully Transferable, Non-Prorated Concrete Product Warranty, Newpoint Concrete Roof Tile is a durable investment in both style and performance. Newpoint is a brand of Westlake Royal Building Products™.

About Westlake Royal Building Products

Westlake Royal Building Products USA Inc., a Westlake company (NYSE:WLK), is a leader throughout North America in the innovation, design, and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Mouldings, Roofing, Stone, Windows and Outdoor Living. Westlake Royal Building Products manufactures high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles, and accessories.

For more information, please visit WestlakeRoyalBuildingProducts.com. Follow us on LinkedIn and Instagram and “Like” us on Facebook.

Contacts

Greg Snowman
gsnowman@westlake.com

Industry:

Westlake Royal Building Products USA Inc.

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Contacts

Greg Snowman
gsnowman@westlake.com

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