POTTERY BARN KIDS EXPANDS POPULAR MODERN BABY COLLECTION

The Robust Assortment Features New Lifestyles at the Heart of Modern Design

SAN FRANCISCO--(BUSINESS WIRE)--Pottery Barn Kids, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced today the expansion of the brand’s popular Modern Baby collection with 14 design-forward lifestyles. The Modern Baby collection offers distinct aesthetics that each uniquely embrace modern elements of design for a style that is warm and welcoming, while maintaining the brand’s signature quality and safety standards. With sustainability at the core of each collection, the pieces bring a new modern design sensibility with comfort and functionality. The complete Modern Baby collection is available exclusively at Pottery Barn Kids. Customers can add the collection to a baby registry, explore style content online and on the mobile app and set up a complimentary appointment with a Design Crew specialist for expert design tips with modern style.

The 14 lifestyles span the full range of modern design for nursery solutions that suit a wide variety of styles. From baby furniture in warm finishes with soft, rounded details to sleek, high contrast style with clean lines, there is something for every modern design lover. Building on the brand’s commitment to sustainability, furniture in the Modern Baby collection is 100% GREENGUARD GOLD certified, contributing to healthier indoor air. The collection delivers high style with the signature quality, focus on sustainability and craftmanship that Pottery Barn Kids is known for.

“The expansion of our Modern Baby collections is rooted in the principles of modern design,” said Allison Spampanato, Senior Vice President of Product Development, Pottery Barn Kids. “Each piece thoughtfully reflects a contemporary lifestyle, while focusing on comfort and creating a nurturing environment for little ones.”

For more information and to shop the complete Modern Baby collection, please visit: potterybarnkids.com/modernbaby.

Follow along on social for styling tips and inspiration at @potterybarnkids.

ABOUT POTTERY BARN KIDS

Introduced in 1999, Pottery Barn Kids offers exclusive home furnishings available online and in stores globally to create kid-friendly, eco-conscious, stylish, and innovative spaces. Pottery Barn Kids’ mission is to bring the utmost in quality design, sustainability, and safety into every family’s home. Products are rigorously tested to meet the highest child safety standards and are expertly crafted from the best materials to last beyond the childhood years. Pottery Barn Kids is a member of Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the family of brands.

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