Introducing Stetson Spirit: The Cool Edge of Men’s Grooming Innovation

NEW YORK--(BUSINESS WIRE)--Stetson, a name synonymous with rugged sophistication and timeless style, is proud to announce the launch of the brand’s latest men’s grooming line, Stetson Spirit. This premium collection, in partnership with Scent Beauty, combines an innovative cooling technology with Stetson’s timeless commitment to quality and craftsmanship, delivering an unmatched grooming experience for the modern man.

“Scent Beauty is proud to expand the Stetson cologne brand into men’s grooming,” says Steve Mormoris, CEO of Scent Beauty Inc. “We are debuting with the Stetson Spirit Cooling Men’s Grooming Collection, comprised of technology-driven formulae with cooling benefits, perfectly adapted to the Gen-Z consumer. This is a big milestone in the path toward making Stetson a megabrand for the American market.”

Stetson’s Grooming Line empowers men with products that are as functional as they are iconic. Designed to energize and invigorate, Stetson introduces a refreshing way to approach grooming for the man who values simplicity without compromising on effectiveness.

“At Stetson, our vision is to translate the spirit of the American West to the needs of today’s consumer. The new Stetson Spirit Cooling Men’s Grooming Collection does just that, merging modern innovation with the timeless codes of our brand,” says Robert Dundon, CEO of Stetson. “This line is crafted for the man who embraces challenges and carries himself with confidence—rooted in Stetson’s heritage but designed for today.”

Each product in the Stetson Spirit Cooling Men’s Grooming Collection is available at Walmart both in-store and online for $7.97.

Collection Portfolio:

• 2-in-1 Face & Beard Cooling Exfoliant Wash - This clarifying, exfoliating wash is formulated to leave you feeling confidently cleansed.
• Cooling Shave Oil - Helps fight nicks, irritation and razor burn, and provides a smooth glide for a close and comfortable shave.
• Cooling Moisture After Shave - A refreshing after shave formula that leaves skin scented with the vibrant and energetic Stetson Spirit Fragrance.
• After Shave Cooling Balm - This calming formula helps to reduce shaving irritation, soothe, and cool the skin, leaving it moisturized and refreshed.

About Stetson
As it has since 1865, Stetson is an iconic brand that embodies the resourceful, authentic, adaptable, and diverse core of the American spirit. A global leader in authentic American lifestyle products, Stetson is committed to a heritage of craftsmanship and quality that communicates individuality and freedom. John B. Stetson’s story of perseverance continues today, over 150 years later, in step with the journey of America—ever evolving, yet timeless.

About Scent Beauty, Inc.
Scent Beauty, Inc. is the world's first multi-brand e-commerce platform for bespoke-scented products through unique, culturally relevant Brands to consumers worldwide, available on ScentBeauty.com. Scent Beauty's portfolio consists of sectors that showcase the extensive possibilities of scent: Fashion, Lifestyle, Influencers, Artists, and Artisans. Scent Beauty is a leader in product innovation and subscribes to the values of diversity, sustainability, and ease of shopping from home.