InMoment Study Reveals Consumer Sentiments on Shopping Habits in Response to President Trump’s Proposed Policies

– Study Highlights Diverging Consumer Expectations and Concerns About Pricing Amidst Proposed Economic Changes by New Administration

SALT LAKE CITY--(BUSINESS WIRE)--InMoment®, the leading provider of integrated Experience Improvement (XI)™ solutions, has unveiled the findings of a new Market Pulse study exploring consumer perspectives on how President Trump’s proposed policies and tariffs may influence their shopping behaviors and expectations regarding price changes. The analysis, combining both a consumer panel survey of over 1,000 U.S. adults with social media analysis of over 45,000 comments from Facebook and X (formerly Twitter), provides a comprehensive analysis of consumer sentiment across various demographics, including political affiliations, to shed light on potential shifts in the marketplace.

Key Findings

Current Impact (Before Trump Policies and Tariffs):

• 46% of respondents indicated no plans to change their current shopping habits. However, social media reveals growing concern over potential price hikes:
  • "Getting some electronics before tariffs shoot up the prices."
  • "I’m planning on buying a hybrid car, as we expect green tax credits to be axed."

Anticipated Shopping Behavior (After Trump Policies and Tariffs):

• 83% of respondents think increases of tariffs on imported goods will impact their future shopping habits.
• 60% of respondents expect to adjust shopping habits post-tariffs, with most planning to reduce shopping for:
  • Electronics
  • Dining out
• Select comments:
  • "I will be shopping a lot less due to prices going up."
  • "Only shopping for necessities moving forward."

Expected Price Increases:

• 56% of respondents anticipate rising prices for goods and services with over 50% expecting prices to increase for clothing/footwear, groceries, entertainment, home products, electronics, and gas.
• Sample concerns:
  • "Rising prices for food and gas will keep most people at home."
  • "Agricultural costs may spike—tomatoes will be insane."

Political Divide in Expectations:

• Liberals: Three times more likely to anticipate shopping less for clothing and groceries.
• Conservatives: Eight times more likely to expect clothing prices to decrease.

“Understanding consumer sentiment in times of political change is critical for businesses looking to adapt and align with evolving customer expectations,” said Jim Katzman, Principal, CX Strategy and Enablement at InMoment. “Our study provides invaluable insights for brands aiming to navigate the potential impacts of policy shifts on consumer behavior and pricing strategies, so they can build strategies and communication plans accordingly.”

The findings of this study are poised to guide businesses in developing strategies that resonate with consumer expectations amidst economic and political changes. Brands can leverage these insights to proactively address concerns about pricing and shopping convenience, ensuring a customer-centric approach in uncertain times.

For more information on the study, please visit https://inmoment.com/blog/trump-tariffs-affect-shopping-behavior/.

About InMoment

InMoment is the leader in improving experiences and is the highest recommended CX platform and services company in the world. It is renowned for helping clients collect and connect customer experience data from everywhere—from surveys and social reviews, to conversational chat logs and transcripts. As the pace setters in AI and text analytics, its over 3,000 clients activate and understand every byte of structured and unstructured data, breaking down data and team silos to take the smartest actions. This award-winning technology combined with in-house industry experts empower brands to gain ROI from their CX programs in half the time as its competitors. Unlock the true potential of every piece of customer data with InMoment. To learn more, visit inmoment.com.