CDK Showcases Investments in Enhanced Dealer Service and Support Initiatives at NADA 2025

AUSTIN, Texas--(BUSINESS WIRE)--In today’s fast-paced automotive industry, auto retailers rely on a combination of innovative technology, comprehensive dealer service, and holistic support to stay competitive and drive business outcomes. On Jan. 23 at NADA Show 2025 in New Orleans, dealers will discover enhanced customer service and support initiatives from CDK, the leading automotive retail software provider, that simplify business interactions with CDK and allow dealers to focus on selling and servicing more vehicles.

“Our dealer partners not only need CDK advanced technology to accelerate business success, but they also require ongoing customer service and support in navigating every step of the sales and service journey—ensuring smooth operations, sustained business growth and a seamless consumer journey,” said KAM McManus, Chief Customer Officer, CDK. “We remain focused on creating differentiated experiences for our dealer customers, incorporating their feedback into our offerings and delivering true innovation.”

Attendees visiting the CDK booth at the NADA Show will discover new industry-leading learning and enablement resources, integrated customer service and technology solutions, and personalized proactive customer service offerings, including:

• Dealer Empowerment – CDK is putting dealer partners in the driver seat of their experience with the new comprehensive role-based certification program, available at no cost through CDK University. A first for the automotive retail industry, the program gives auto retailers access to over 100 certifications, offering U.S. and Canadian dealership employees extensive training in the CDK product portfolio to build and strengthen their professional career paths specific to their role and the CDK products they use.
• Integrated Experiences – CDK is extending a seamless, secure and unified experience to CDK Customer Services. From this environment, dealers can easily access CDK University and new Customer Care portals to address their support and learning needs across the full suite of CDK solutions. The new CDK Resource Center is also part of this unified experience and offers operational guidance, on-demand webinars, thought leadership and business continuity material for dealership optimization.
• Expanded Services – The robust CDK portfolio of Professional Services are designed to meet the dealer where they are at in their business, including new easy-to-engage offerings such as Warranty Revenue Assistance, Business Process Assessments and New Year Accounting Services. Every CDK customer will have a customer success manager along with a pool of product experts to help them realize their goals and grow value from their relationship with CDK.

For more information on CDK at NADA Show 2025, visit cdkglobal.com/nada2025, onsite at CDK Booths #1301/#1501, and #CDKatNADA on Instagram and LinkedIn.

About CDK Global, Inc.

CDK Global is a leading provider of cloud-based software to dealerships and Original Equipment Manufacturers (“OEMs”) across automotive and related industries. The Company’s cloud-based, software as a service (“SaaS”) platform enables dealerships to manage their end-to-end business operations including the acquisition, sale, financing, insuring, repair, and maintenance of vehicles. By automating and streamlining critical workflows, the integrated platform of modern solutions enables dealers to sell and service more vehicles by creating simple and convenient experiences for customers and improves their financial and operational performance.