"Inside Live Events: Your Playbook for Mastering the Experience”

New book launch offering practical insights and strategies for creating impactful live events.

DALLAS--(BUSINESS WIRE)--Inside Live Events, a new book by Bob Priest-Heck and Carrie Freeman Parsons, serves as a comprehensive playbook for creating impactful, meaningful live events. Drawing on Freeman’s decades of experience, the book serves as a quick reference for events industry veterans while equipping newcomers with practical insights and actionable strategies to navigate and thrive in this dynamic field.

At its core, the book breaks down the power of live events into a timeless four-phase methodology: getting started, designing the plan, building the plan, and reviewing and improving. This structured approach provides clear steps to create meaningful connections and impactful experiences for professionals at any stage of their careers.

“Inside Live Events captures the expertise and insights of industry leaders,” said Carrie Freeman Parsons, co-author and Freeman Chair of the Board. “For event pros, it has checklists and tips that help promote continuous improvement. But it’s also designed to help those new to the industry find a unique career path. It’s like a Masterclass on how to make a meaningful impact through live events. Our goal is to demystify what we do, celebrate the adventure of live events, and help those new to the industry feel more confident.”

“As an industry veteran, I’ve witnessed the evolution of events and the incredible ways it continues to shape connections, trust, and collaboration,” said Bob Priest-Heck, co-author and Freeman Board Member. “I hope this book will help more people embrace and amplify the power of events to create positive change.”

Inside Live Events shares valuable tips and techniques inspired by the proven strategies the Freeman company has used successfully for 97 years. The book combines practical advice with firsthand stories that highlight the excitement of working in live events.

“At Freeman, we believe investing in talent strengthens our entire industry,” said Janet Dell, CEO of Freeman. “This book reflects our commitment to attracting, developing, and retaining top talent at every career stage. By sharing knowledge and creating opportunities for growth, we're empowering the next generation of event professionals.”

For more information on Inside Live Events, visit here.

About Freeman:

Freeman is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, Freeman’s insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 98-year legacy in event management as well as new technologies to deliver moments that matter. For more information, please visit https://www.freeman.com/.