Soup You Can Suck On: Introducing Progresso Soup Drops, the Ultimate Cold and Flu Season Comfort

It’s Progresso Chicken Noodle Soup like you never expected — a convenient, on-the-go soup experience available this National Soup Month

MINNEAPOLIS--(BUSINESS WIRE)--Enjoy soup like never before — Progresso™, your go-to for comforting, premium soups, is innovating beyond expectations this cold and flu season with the launch of the first-ever limited-edition Soup Drops. What’s a Soup Drop? Well, it’s soup you can suck on, of course!

While most folks flock to the cough drop aisle at the first sign of a cold, Progresso is here to say, “Hold my spoon!” Progresso Soup Drops deliver the classic, hearty flavor of Progresso Chicken Noodle Soup in a format that will definitely SOUPrise fans — it’s a convenient hard candy drop — reminding you of the comfort you can find in a bowl of Progresso Soup. These savory drops are arriving for a limited time this month for National Soup Month, right at the height of cold and flu season. Now, there’s no spoon needed to dive into the classic taste of the iconic Progresso Traditional Chicken Noodle Soup, but you certainly can reach for the real thing if you’re looking for that feeling of a hug in a bowl!

“For decades, Progresso Soup has brought you cozy comfort on chilly days or when you’re under the weather,” said MC Comings, VP, Business Unit Director for Progresso at General Mills. “When you’re sick, nothing is truly more reassuring than Chicken Noodle Soup. So, we thought, why stop at the soup bowl? We took the beloved flavors of our Progresso Chicken Noodle Soup and packed them into a fun, savory candy Soup Drop for a totally new way to enjoy the taste you love whenever and wherever you want.”

While this new savory hard candy may be a first for the brand, it will have soup fans feeling like they just slurped a spoonful of Progresso’s iconic Chicken Noodle Soup that they know and love. That favorite flavor is packed into each drop — it’s like broth, savory veggies, chicken, soft egg noodles and a hint of parsley have all been stirred up in a surprising way that’s sure to wow your taste buds. And the best part is you can enjoy Soup Drops anywhere — in the carpool line, during a grocery run, while folding laundry, sitting at the doctor's office or hiding out under the covers. The coziness you crave is just one Drop away!

You can get your hands on the limited-edition Progresso Soup Drops, exclusively at ProgressoSoupDrops.com starting on Thursday, Jan. 16 at 9 a.m. ET (with additional quantities released every Thursday for the rest of National Soup Month, while supplies last)! The Soup Drops come in a can that looks just like the iconic Progresso Soup can with 20 individually wrapped candies within. Each order also comes with a can of actual Progresso Traditional Chicken Noodle Soup, all for just $2.49 – the typical price of a can of Progresso Soup – plus 99 cents shipping. Stock up on this soup you can suck on — for comfort when you need it, and really just to say you tried it — and feel SOUPported this cold and flu season!

For more comforting goodness, curl up with other Progresso Soups like Rich & Hearty Chicken & Homestyle Noodle, Vegetable Classics Minestrone, or Vegetable Classics Tomato Basil this soup season. They’re available online at Progresso.com or at retailers and grocery stores nationwide.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of U.S. $20 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com.