Syndigo Unveils Product Experience Cloud for Retail at NRF 2025

PXM Leader Introduces First AI-Native Solution Designed for Retailers to Deliver Exceptional Consumer Experiences

NEW YORK--(BUSINESS WIRE)--Syndigo, a global leader in end-to-end Product Experience Management (PXM) solutions, today announced the launch of its Product Experience Cloud for Retail at the annual National Retail Federation (NRF) Retail’s Big Show in New York. Attendees at NRF 2025 can see the Product Experience Cloud for Retail in action at Syndigo’s Booth #4064.

The Syndigo Product Experience Cloud for Retail empowers retailers to onboard and optimize all vendor product data through a unified, AI-native platform that includes vendor content onboarding and management, Product Information Management (PIM), real-time workflows and scorecards, omnichannel commerce integrations, and comprehensive analytics. Retailers can collaborate quickly and efficiently with all their vendors in one place; review, validate, and enhance their content and data; and deliver winning product experiences that drive sales.

“Syndigo Product Experience Cloud for Retail is the only complete and composable solution designed for retailers to deliver reliable, engaging, and tailored product experiences on every shelf, in-store and online,” said Simon Angove, Syndigo CEO. “Pioneering in connecting vendor management, PIM, syndication, and analytics, the Product Experience Cloud for Retail delivers the most complete PXM solution in the industry for retailers. This translates into significant business results: increased product sales, greater customer loyalty, and improved operational efficiency.”

Syndigo’s Product Experience Cloud for Retail is an end-to-end solution giving retailers everything they need to manage the product experience, from their vendors to their shelves. It is also composable, so retailers can configure the solution for their business needs and their existing ecosystem and start anywhere on the platform and grow. Only Syndigo has integrated PIM with vendor onboarding and product scorecards, making it easier than ever to manage vendor and product content and data. In addition, Syndigo places rich media content directly on retailers' commerce sites. This allows vendors to elevate the shopping experience with content that increases conversion rates, such as 360-degree product views, interactive image "hot spots," and other interactive features. Finally, retailers receive analytics on content health so they can make the right changes quickly. Tools, such as VendorSCOR, monitor and measure content health across e-commerce sites, offering product content performance reviews and actionable recommendations to enhance content quality and drive sales.

Syndigo is already supporting retailers at scale with over 20 million publications in 2024 alone and over 10,000 unique brands on its network. An established industry provider, 8 of the top 10 global retailers and 14 of the top 15 U.S. retailers run on Syndigo. Built specifically for retail, the platform features preconfigured data models, taxonomies, workflows, and best practices tailored to the industry, and is supported by retail experts who ensure successful implementation and ongoing success.

"Helping people live healthier, better lives through exceptional food is Wegmans’ mission. Syndigo’s suite of services helps us deliver an exceptional online customer experience with accurate and complete product information,” said Brian Becker, Master Data Area Manager at Wegmans Food Markets.

To learn more about Syndigo’s Product Experience Cloud for Retail, please visit www.syndigo.com/pxcloudretail.

About Syndigo

Syndigo is the global leader for PXM, MDM, and PIM, providing AI-native data management product experiences for brands, retailers, and their customers. With the most extensive integrated network of content distribution available, Syndigo is the single solution for the journey to data confidence and success. Whether an enterprise needs to establish a “single source of data truth” within the organization or distribute it to an external network for more efficient commerce, Syndigo is the partner to make it happen.

Syndigo serves over 12,000 global enterprises in key sectors such as grocery, foodservice, hardlines, home improvement/DIY, pet, health and beauty, automotive, apparel, energy, and healthcare. For further details, please visit www.syndigo.com or connect with us on LinkedIn.