TSG Consumer Partners Announces Promotions

SAN FRANCISCO--(BUSINESS WIRE)--TSG Consumer Partners (“TSG”), a leading private equity firm, today announced nine promotions across the firm and its dedicated portfolio operations and value creation group, TSG Vantage (“Vantage”). The firm promoted six members of the investment team, including Alex Gilmore to Principal; Ale Mendoza and Parker Brown to Senior Vice President; and Christian Pavlakos, Jordan Phelan, and Phoebe Wallwork to Vice President. The firm also announced the promotion of Jessica Tarabay to Tax Director and two promotions on the Insights team, Carolyn McGuire to Senior Director and Melissa Wong to Associate Director.

“We are thrilled to celebrate this year’s promotions within the TSG Consumer and Vantage teams. This group of professionals has demonstrated excellence at the firm and in their work with our partner companies to help drive strategic growth,” said Jamie O’Hara, president of TSG Consumer Partners. “My partners and I are excited to support their continued development as they work across the firm and portfolio, building enduring, best-in-class brands.”

Investment Team

Alex Gilmore joined TSG in 2020 and is based out of the London office. He works with partner companies including Cadogan Tate, Revolut, and BrewDog. Prior to joining TSG, Alex worked at Active Partners, where he invested in early-stage growth companies across the consumer sector. Before that, Alex worked at Boston Consulting Group, where he advised clients in the airline, hotel, and insurance industries. He graduated with a B.A. in physics from the University of Oxford.

Ale Mendoza has been with TSG since 2020 and works with partner companies including CorePower Yoga, Wrench Group, and Rough Country. She is based in the firm’s New York City office. Before joining TSG, Ale worked at CCMP Capital, where she invested in middle-market companies across the consumer and retail sector. Prior to CCMP, Ale worked at Morgan Stanley, where she advised clients in the consumer and retail industry. She earned a B.S.B.A. in finance and international business from Georgetown University.

Parker Brown has been with TSG since 2020 and is based in the firm’s New York City office. Parker supports partner companies including ATI Restoration, Super Star Car Wash, and Trinity Solar. Previously, Parker was a consultant at Boston Consulting Group, where he advised consumer retail and ecommerce clients on digital marketing, personalization, and corporate strategy. He graduated summa cum laude with a B.S. in economics from the Wharton School at the University of Pennsylvania.

Christian Pavlakos joined TSG in 2021 and supports partner companies including Summer Fridays, Mavis Tire, and Thrive Pet Healthcare. He is based in New York City. Before joining TSG, Christian was a business analyst at McKinsey and Company, where he advised clients across the consumer, retail, and private equity industries. He also served as a finance extern at Urban Farmer Foods. He earned a B.A. in history from Princeton University.

Jordan Phelan has been with TSG since 2022 and is based in San Francisco. He supports partner companies including ATI Restoration, PowerStop, and Rough Country. Before joining TSG, Jordan worked in Blackstone’s Hedge Fund Solutions group where he focused on special situations investing across a variety of sectors. He graduated cum laude with a B.A. in medicine, health, and society from Vanderbilt University.

Phoebe Wallwork joined TSG in 2022 and is based in the London office. Phoebe works with U.K. partner companies BrewDog and Cadogan Tate. Previously, Phoebe was an investment banking associate on the Industrials & Services team at Evercore. She graduated with a B.A. in land economy from the University of Cambridge.

Accounting Team

Jessica Tarabay joined TSG in 2018 and is based in the firm’s San Francisco office. She oversees tax planning and compliance for TSG and its partner companies. Before joining TSG, she worked at Deloitte Tax LLP in their asset management practice, specializing in partnership tax. She earned a B.A. in international studies from the University of Washington, Seattle.

Insights Team

Carolyn McGuire joined TSG Vantage in 2023 in the New York City office. She supports TSG’s investment professionals and partner companies with innovative market research and bespoke analytics to help build strategic growth strategies and bolster investment due diligence. Prior to Vantage, Carolyn worked as a strategy lead at Red Antler spearheading research design and strategy development for clients including the NBA, Block, Google, and Bonobos. She previously worked in strategy and insights positions at Weber Shandwick and Edelman. Carolyn earned a B.A. with distinction in psychology from Yale University.

Melissa Wong started at TSG Vantage in 2023 and is based in New York City. Melissa designs and executes research, leveraging her deep expertise in quantitative survey methodology to enhance the firm’s commitment to data-driven decisions across its portfolio and deal teams. Before joining Vantage, Melissa worked at BuzzFeed as a senior manager of research where she developed and shaped business strategies and the product roadmap for their audience insight engine, Collective. Prior to BuzzFeed, she served as a senior associate at Morning Consult. She graduated with a B.A. in public policy from the University of Chicago.

About TSG Consumer Partners

Founded in 1986, TSG Consumer Partners, LP is a leading consumer-focused private equity firm with approximately $14 billion in assets under management. Leveraging the firm’s deep knowledge of the consumer, TSG partners with founders and management teams to accelerate growth and build iconic, best-in-class brands. Representative past and current partner companies include Summer Fridays, Mavis Tire, Dutch Bros Coffee, Chemical Guys, Canyon Bicycles, Revolve, Planet Fitness, IT Cosmetics, Think!, and Yard House. TSG has investment offices in San Francisco, New York, and London. For more information, visit tsgconsumer.com.

About TSG Vantage

Founded in 2016, TSG Vantage, an affiliate of TSG Consumer Partners, is a team of dedicated specialists committed to driving growth and profitability within the TSG portfolio. Vantage’s expertise spans consumer insights, branding and marketing, digital transformation, data analytics, human capital, and operational support. For more information, visit tsgconsumer.com.