Kian Capital Makes Platform Investment in Eden Brothers, a Leading Home Garden E-Commerce Retailer

CHARLOTTE, N.C.--(BUSINESS WIRE)--Kian Capital Partners, a lower-middle-market-focused private investment firm, is proud to announce today that in partnership with management, it completed the acquisition of Eden Brothers, a high-growth e-commerce retailer specializing in flower seeds and bulbs for gardening enthusiasts nationwide.

Eden Brothers was founded in 2009 by CEO Sabine Randon, a former luxury retail executive, and is headquartered in Asheville, North Carolina. The company offers a leading assortment of over 2,000 varieties of flower bulbs and seeds, vegetable seeds, herb seeds and unique wildflower mixes developed in-house by its knowledgeable floriculture experts. The brand is well-recognized among gardening enthusiasts and is trusted for its high-quality products, customer service and educational resources.

“Kian’s focus on partnering with founder-owned businesses and their expertise in e-commerce business models — with a specialization in enthusiast customer bases — really stood out to me,” said Eden Brothers CEO and Founder Sabine Randon, who will retain a significant ownership stake and continue leading the business day to day. “In addition, their collaborative approach to growth gave me the confidence to choose Kian as the right partner for this next phase of the business. As we enter the new year alongside Kian, Eden Brothers is well positioned to expand our portfolio with new products and to enter new channels to better serve our customers nationwide.”

Eden Brothers is a digitally-native business that differentiates itself from traditional retailers through a wide breadth of seed and bulb SKUs and a curated customer experience, including educational content and how-tos, with a website featuring captivating photos that help guide its customers to plan and visualize their desired gardens. In addition to product and channel expansion, Eden Brothers will focus on amplifying its digital presence, expanding its library of content and implementing operational enhancements. Kian will also seek out and support growth through strategic add-on acquisitions.

“The entire team at Kian is incredibly impressed with Sabine, her talented team, and the outstanding company she has built. The home, lawn and garden industry is benefitting from favorable tailwinds with relatively low e-commerce adoption. Eden Brothers is uniquely positioned to accelerate growth and become the online destination for gardening enthusiasts,” said Kian Principal Caldwell Zimmerman. “Additionally, we are proud to support the expansion of a Western North Carolina-based business following the tragic destruction left by Hurricane Helene, a cause we have supported as a firm since September 2024.”

Eden Brothers is actively seeking partnerships with well-aligned operators in the home, lawn and garden industries across the U.S. Business owners interested in learning more should contact David Duke, Partner, Business Development at Kian, at [e-mail].

VRA Partners acted as financial advisor to Eden Brothers. Robinson Bradshaw acted as Kian’s legal advisor.

Eden Brothers

Eden Brothers offers one of the largest seed and flower bulb assortments available in the U.S., including fresh flower bulbs for spring and fall planting, flower seeds, vegetable seeds and herb seeds. Our seeds are always 100% pure and non-GMO. We feature thousands of heirloom and certified organic seeds, as well as rare seeds and hard-to-find varieties for gardening enthusiasts of all skill levels. To learn more, visit www.edenbrothers.com.

About Kian Capital Partners

At Kian, we forge partnerships to ignite growth and build enduring value. Our goal is to provide flexible financial resources and additional operational horsepower to scale lower-middle-market businesses, realize aspirations and deliver long-term investment returns through genuine partnership. Proud to be recognized on Inc.’s Founder-Friendly Investors list for five consecutive years, Kian is a private investment firm with over $1 billion of capital under management and a focus on four core industry sectors: consumer, services, value-added distribution and specialty manufacturing. Our team of seasoned investors has over 100 years of collective experience providing transformational capital solutions and board-level strategic and operational guidance to founder/owner-operated businesses. To learn more, visit www.kiancapital.com.

Disclaimer

This article does not constitute an offer to sell or the solicitation of an offer to purchase any investments or securities, including any securities of Kian Capital (“Kian”), or any funds or accounts managed or advised by Kian in any jurisdiction in which such an offer or solicitation is not authorized or to any person to whom it is unlawful to make such an offer or solicitation.

Any such offer or solicitation may be made only by means of the delivery of a confidential private offering memorandum (the “Memorandum”), which will contain material information not included herein regarding, among other things, information with respect to risks and potential conflicts of interest, and other offering and governance documents of any given fund or account (collectively with the Memorandum, the “Fund Documents”).