Tractor Supply Launches 4health Shreds Premium Dog Food

New offering expands retailer’s robust exclusive brand portfolio, offering quality pet products at an exceptional value

BRENTWOOD, Tenn.--(BUSINESS WIRE)--Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, announced today it has launched a new offering from its exclusive 4health line of premium pet food. 4health Shreds is a new dog food product that blends crunchy kibble with protein-packed shreds for an appealing texture that delivers balanced nutrition. As with all 4health varieties, 4health Shreds provides premium quality pet food at a competitive price.

“Choosing a dog food is one of the most important decisions you make as a pet parent. Pet food needs to provide nutrition and energy, as well as a great taste that pets enjoy,” said Kyle Murphy, vice president and divisional merchandising manager, pets & services at Tractor Supply. “4health Shreds delivers a taste and texture dogs love, as well as the nutrition to support lean muscle development and active play, all at a great value. We’re excited to expand our exclusive brand portfolio with 4health Shreds as we focus on providing our customers with a unique and extensive assortment of quality pet products at an exceptional value.”

4health Shreds is ideally formulated for adult dogs, with immune-supporting antioxidants including zinc, selenium and vitamin E. Glucosamine and chondroitin sulfate help support joint health, while a blend of omega-6 and omega-3 fatty acids nourish the skin and coat. 4health Shreds also contains probiotics and natural prebiotic fiber to support healthy digestion.

4health, one of Tractor Supply’s most popular exclusive brands, is frequently more competitively priced than premium and grocery store natural pet food brands. 4health Shreds formulas are priced under $55 for a 35 pound bag—providing more than 20% more value versus the comparable national brand. Over the last 36 months, household penetration for Tractor Supply’s exclusive-brand dry dog foods has grown more than 15 times faster than the market.

Tractor Supply stores will offer three varieties of 4health Shreds: Chicken & Rice, Beef & Rice and Lamb & Rice. All three options have real meat as the first ingredient and can be purchased in five-, 18- or 35-pound bags.

4health natural pet foods feature premium proteins and supplemental nutrition for the optimal health of dogs and cats and are exclusively available at Tractor Supply and Petsense by Tractor Supply. 4health is manufactured following rigorous quality-control processes and contains carefully selected ingredients.

To learn more about 4health Shreds, visit www.tractorsupply.com.

About Tractor Supply Company

For more than 85 years, Tractor Supply Company (NASDAQ: TSCO) has been passionate about serving the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts and all those who enjoy living Life Out Here. Tractor Supply is the largest rural lifestyle retailer in the U.S., ranking 293 on the Fortune 500. The Company’s more than 50,000 Team Members are known for delivering legendary service and helping customers pursue their passions, whether that means being closer to the land, taking care of animals or living a hands-on, DIY lifestyle. In store and online, Tractor Supply provides what customers need – anytime, anywhere, any way they choose at the low prices they deserve.

As of September 28, 2024, the Company operated 2,270 Tractor Supply stores in 49 states. For more information on Tractor Supply, visit www.tractorsupply.com.

Tractor Supply Company also owns and operates Petsense by Tractor Supply, a small-box pet specialty supply retailer providing products and services for pet owners. As of September 28, 2024, the Company operated 205 Petsense by Tractor Supply stores in 23 states. For more information on Petsense by Tractor Supply, visit www.Petsense.com.