Aston Villa Football Club Announces Plans to Transform Villa Park North Grounds into Sport, Culture and Community Powerhouse

AVFC soon to be home to the premier destination in the Midlands for entertainment, music and matchday experiences

BIRMINGHAM, England--(BUSINESS WIRE)--Aston Villa Football Club today announced its plans for a bold regeneration project at Villa Park that will build on the Club’s 150-year heritage, while also creating the fan experience zone of the future. Expected to go live Christmas 2025, the new project includes the launch of The Warehouse, a new multi-use venue set to become a centerpiece of the matchday experience and a hub for year-round entertainment, along with a new ticketing office, improved plaza in the North Grounds, and expanded footprint of the club shop.

Admission to The Warehouse will be free for ticketed supporters on matchdays, when the venue becomes the largest beer hall in the Premier League – a vibrant space to connect, enjoy a pint, and soak in pre-match excitement with state-of-the-art LED lights and flat-screen TVs. Beyond matchdays, The Warehouse will transform into the Midlands’ premier concert venue and event space. The 3,500-seater venue will host world-class performances, from live music and sporting events to community activities, creating a versatile space for audiences of all kinds. Designed to bring the Aston and Birmingham communities together, it will also serve as a platform for local and global talent, making an impact far beyond Villa Park.

Completing the vision is an expanded plaza in the North Grounds, designed to amplify the matchday atmosphere. This space will host player receptions that will be bigger than ever before, setting the tone for unforgettable game days. The plaza will connect Villa Park stadium with The Warehouse and the new club shop that opened earlier this season, creating an electric environment that welcomes Villans to one of the best matchday experiences in the Premier League.

Over the past five years, Aston Villa has risen to become one of the highest-performing clubs in the world, enjoying the most prosperous period in its 150-year history. Over the last eighteen months Aston Villa has mirrored this success off the pitch, taking a deeply strategic approach to ensure Aston Villa’s continued rise, all in the face of Premier League-mandated financial regulations. Introducing this significant redevelopment project of the North Grounds generates additional revenue streams that allow the Club to comply with stringent Premier League regulations, while ultimately solidifying its position as a powerhouse capable of continually competing and winning at the highest level.

Chris Heck, President of Business Operations at Aston Villa FC, said: “This is a transformational project, well on its way to completion for next season. We want to create the best matchday experience possible in the Premier League, so we’re giving our fans an open space to do what fans do best–come together to celebrate the players, the game and the lifeblood of this community. And the strategic decision to utilize this space as a world-class entertainment venue adds another pivotal piece to climbing the financial fair play mountain. Everything we do is designed to make this Club one of the best in the world, on and off the pitch.”

About Aston Villa Football Club

Founded in 1874, Aston Villa Football Club is a founding member of the Football League and a leading institution in the English game. One of only five English clubs to have been crowned champions of Europe, the team has historically enjoyed exceptional success domestically, including seven First Division Championships, seven FA Cup titles, and five Football League Cups.

A club of the future, AVFC is committed to innovating technologically, on and off the pitch, providing best in-class experience for fans and leading the football industry for best practice. United behind the club values of Pride, Passion and Purpose, Aston Villa Football Club continually thrives to push the boundaries of what a football club should be.