Starco Brands’ Art of Sport Brand Takes Center Stage Tonight as Title Sponsor of the 2024 LA Bowl Hosted by Rob Gronkowski

Title sponsorship kicks off a new era for the brand

LOS ANGELES--(BUSINESS WIRE)--Starco Brands (OTCQB: STCB) is proud to kick off the next chapter of its Art of Sport brand, with tonight’s Art of Sport LA Bowl Hosted by Gronk, held at SoFi Stadium. Building on Starco Brands’ successful title sponsorship in 2023, Art of Sport is elevating the fan experience through immersive brand integrations throughout the stadium and broadcast. The partnership marks a major milestone for Art of Sport as it evolves beyond personal care into a full line of products designed to help athletes unlock their greatness.

The LA Bowl hosted by sports icon Rob Gronkowski (“Gronk”) airs live tonight at 6 PM PT on ESPN. It is one of college football’s most exciting matchups, bringing together top teams, passionate fans, and unforgettable energy to Los Angeles. By stepping in as the title sponsor, Art of Sport is championing the next generation of athletes while celebrating the spirit of competition, resilience, and excellence.

“The energy of championship night perfectly mirrors what Art of Sport stands for today," said Ross Sklar, CEO of Starco Brands, parent company of Art of Sport. “What began as athletes' most trusted personal care brand is now expanding into their complete game-day routine. From our new premium protein powders to advanced pain relief solutions, we're meeting athletes' needs at every crucial moment. Tonight’s LA Bowl Hosted by Gronk showcases exactly what Art of Sport stands for – empowering athletes to perform at their best.”

A New Era for Art of Sport

Founded to meet the unique needs of athletes, Art of Sport has built a reputation for delivering high-performance personal care products that stand up to the rigors of training and competition. Today, Art of Sport is taking its mission even further by becoming a brand dedicated to fueling greatness in every athlete, at every level, by adding both nutritional (protein powder) and pain relief (muscle relief sprays) products to its portfolio.

The expanded portfolio can be found at retailers such as Amazon, Costco, and Kroger, and is being supported with a new national ad campaign breaking during tonight’s broadcast on ESPN.

ABOUT ART OF SPORT

Art of Sport, a division of Starco Brands, is dedicated to empowering athletes of all levels to achieve greatness. Combining cutting-edge science and premium ingredients, Art of Sport develops superior products across its entire nutrition, personal care, and pain management portfolio. For more information, please visit www.ArtofSport.com.

ABOUT STARCO BRANDS

Starco Brands (OTCQB: STCB) invents consumer products with behavior-changing technologies that spark excitement in the everyday. Today, its disruptive brands include Whipshots®, the world’s only vodka-infused whipped cream; Art of Sport, the performance brand designed for athletes; Winona® Pure, the first indulgent theater-popcorn spray powered by air; Skylar, the only fragrance that is both hypoallergenic and safe for sensitive skin; and Soylent, the complete non-dairy nutrition brand. A modern-day invention factory to its core, Starco Brands identifies whitespaces across consumer product categories. Starco Brands publicly trades on the OTCQB stock exchange so that retail investors can invest in STCB alongside accredited individuals and institutions. Visit starcobrands.com for more information.