Arity's Vehicle Miles Traveled (VMT) Data Now Available on Google Cloud Marketplace

Companies looking for alternative data based on consumer driving behavior can gain real-time, county-level Insights to optimize operations and drive growth.

CHICAGO--(BUSINESS WIRE)--Arity, a mobility data and analytics company, today announced that its comprehensive Vehicle Miles Traveled (VMT) data product is now available on Google Cloud Marketplace. This integration gives transportation companies access to up-to-date, detailed mileage trends across the United States, helping them make quicker, more accurate decisions about routes, infrastructure, and revenue forecasting.

Arity’s VMT data, derived from over 45 million mobile active connections representing 15% of the U.S. population, delivers exceptional coverage and accuracy. Unlike publicly available data, which often lags by months, Arity’s VMT metrics are updated daily and aggregated to the county level, providing a timely ground truth view that captures the nuances of driving patterns on arterial roads, suburban commutes, and rural routes.

"Transportation companies need fast, reliable data to make critical decisions," said Gary Hallgren, Arity's president. "With our VMT data now on Google Cloud Marketplace, organizations can easily access and integrate it into their operations to stay responsive in a constantly evolving industry."

With access to Arity’s VMT data in Google Cloud Marketplace, businesses can:

• Make Faster Decisions: Daily updates provide the most current data, enabling companies to respond quickly to changes in driving trends.
• Have Access to Localized Insights: Data is aggregated to the county level, providing detailed, location-specific trends for more precise planning and operations.
• Easy Integration: Normalized and indexed data simplifies the process of incorporating VMT metrics into existing analytical frameworks.

Google Cloud customers can now seamlessly tap into Arity’s VMT data on Google Cloud Marketplace, offering an efficient way to integrate valuable traffic insights into their operations. One company, for instance, leveraged this data to make real-time inventory adjustments, boosting revenue by aligning inventory with traffic trends.

Arity uses privacy-forward methods for secure and safe data storage, including encrypting data at rest and in transit and by making the data available within Google Cloud Marketplace, transportation-related companies can access the data in a privacy-safe environment.

“Bringing Arity’s Vehicle Miles Traveled (VMT) data to Google Cloud Marketplace will help customers quickly deploy and manage the mobility data and analytics solution on Google Cloud's trusted, global infrastructure," said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud. “Arity can now securely scale and support customers on their digital transformation journeys.”

About Arity

Arity is a mobility data and analytics company that provides data-driven solutions to companies invested in transportation, enabling them to deliver mobility services that are smarter, safer, and more economical. Arity collects and analyzes trillions of miles of driving data to create a greater understanding of how people move. With the world’s largest driving dataset tied to insurance claims collected through mobile devices, in-car devices, and vehicles themselves, Arity derives unique insights that help insurers, developers, marketers, and communities understand and predict driving behavior at scale.