Watermark Drives Growth into 2025 with New Leadership, Dynamic Product Updates, and Continued Industry Recognition

AUSTIN, Texas--(BUSINESS WIRE)--Watermark Insights, a leading software provider for higher education, nears 2025 with exciting momentum. Fueled by industry accolades, strategic leadership appointments, and innovative product advancements, Watermark is revolutionizing how colleges and universities drive their missions forward.

Throughout 2024, Watermark’s product innovations earned industry recognition, securing several major awards, including The EdTech Breakthrough Award, The TITAN Business Award, and the Stevie Award for Postsecondary Enterprise Solutions. These accolades highlight how Watermark’s entire suite of solutions, known as the Educational Impact Suite (EIS), helps institutional leaders synthesize assessment and accreditation data, streamline curriculum development, centralize faculty activity data, and improve student outcomes.

The G2 Fall 2024 Reports further solidify Watermark’s leadership in the edtech industry, with multiple product recognitions across various categories. Watermark’s Faculty Success, Planning & Self-Study, and Student Success & Engagement products received high praise for their market presence, customer satisfaction, and usability, underscoring their impact on the higher ed industry.

• Faculty Success: Recognized as a Leader in Mid-Market, Enterprise, and overall categories, this product helps institutions streamline faculty career management, document management, and employee self-service, ranking #1 in user satisfaction and competitive pricing.
• Planning & Self-Study: Named a Momentum Leader and High Performer in Mid-Market, this tool simplifies institutional planning, accreditation, and self-study processes, also ranking highly for competitive pricing.
• Student Success & Engagement: Achieving Leader status and rated #1 in user satisfaction, this product empowers institutions to engage students effectively and improve academic advising outcomes.

Watermark’s leadership team has evolved to further its growth strategy with two key appointments. Melissa Pippine joins as Chief Marketing Officer, bringing a wealth of SaaS leadership experience from her time at Ellucian and CentralSquareTechnologies. Alex Leader, founder of Aviso and former Chief Impact Officer, has been named Chief Customer Officer, responsible for delivering the exceptional customer experience synonymous with Watermark’s reputation. Together, they will help advance Watermark’s mission to strengthen the impact institutions have on their students and communities.

Watermark continues to expand functionality in its award-winning products, including the upcoming release of the Faculty Career Pathways module, an enhancement to the popular Faculty Success product. By tracking progress, setting expectations, and promoting transparency, Faculty Career Pathways makes it easier than ever for administrators to celebrate faculty’s contributions and support their career development. Faculty members can view their own timelines to review and anticipate milestones, helping them prepare for important career development opportunities.

“As institutions face increasingly complex challenges, our mission is to provide them with the tools and insights they need to make a tangible impact,” said Erin Shy, CEO of Watermark. “It is exciting to see the accolades our products have received from our clients, and we will continue to innovate to support student, faculty, and institutional success at every level.”

To learn more about Watermark’s growth story, visit www.watermarkinsights.com.

About Watermark

Watermark gives higher education institutions the tools they need to easily track, manage, and examine their data. For over twenty years, colleges and universities have used Watermark solutions to complete assessment and accreditation requirements, capture and analyze student feedback, showcase faculty accomplishments, and improve student engagement. Watermark's Educational Impact Suite (EIS) puts data into context so faculty and staff can focus on what really matters: institutional and student success. Learn why Watermark is trusted by over 1,700 colleges and universities to support continuous improvement at www.watermarkinsights.com.