-

Wolverine Worldwide Opens Boston Innovation Hub to Accelerate Product Design and Development

Revitalized global workspaces help drive the Company’s strategic transformation

ROCKFORD, Mich.--(BUSINESS WIRE)--Wolverine World Wide, Inc. (NYSE: WWW) today announced the opening of a new global Innovation Hub on 90 Causeway Street in Boston, Massachusetts.

“Boston is an amazing city with a deep connection to our brands and exceptional design and footwear talent, and we are excited to open our first global Innovation Hub in the heart of downtown,” said Chris Hufnagel, President and Chief Executive Officer of Wolverine Worldwide. “With this Innovation Hub, our team of design, development, and merchandising leaders are well-positioned to design awesome products and continue transforming Wolverine Worldwide into a consumer-focused builder of great global brands.”

The 11,000-square-foot facility will accommodate employees from the Company’s design and product teams, including Saucony product team members in design, development, product management and merchandising.

The opening comes one month after Wolverine Worldwide opened new office space in Zhuhai, China, and two months after opening a new workspace in Hong Kong. Additionally, the Company’s Sweaty Betty brand relocated to new offices this summer following renovations to the Company’s King’s Place office in London.

Renovations to the Company’s global headquarters in Michigan are currently underway and new environments for Merrell and Saucony – the Company’s largest brands – are slated for completion in Spring 2025.

“We believe that world-class environments are key to attracting and retaining talent, unlocking our team’s full potential, and driving our business forward,” continued Hufnagel. “Spaces that encourage creativity, collaboration, and innovation are critical as we continue building a new company for the future.”

For visuals of Wolverine Worldwide’s new Boston Innovation Hub and other global offices, please visit: bit.ly/WWWBoston.

ABOUT WOLVERINE WORLDWIDE

Founded in 1883, Wolverine World Wide, Inc. (NYSE: WWW) is one of the world’s leading designers, marketers, and licensors of branded casual footwear and apparel, performance outdoor and athletic footwear and apparel, kids’ footwear, industrial work boots and apparel, and uniform footwear. The Company’s portfolio includes Merrell®, Saucony®, Sweaty Betty®, Hush Puppies™, Wolverine®, Chaco®, Bates®, HYTEST®, and Stride Rite®. Wolverine Worldwide is also the global footwear licensee of the popular brands Cat® and Harley-Davidson®. Based in Rockford, Michigan, for more than 140 years, the Company's products are carried by leading retailers in the U.S. and globally in approximately 170 countries and territories. For additional information, please visit our website, www.wolverineworldwide.com.

Contacts

Emma Wach, (630) 390-8474
ASSETS: Available here

Wolverine World Wide, Inc.

NYSE:WWW

Release Versions

Contacts

Emma Wach, (630) 390-8474
ASSETS: Available here

More News From Wolverine World Wide, Inc.

Wolverine Worldwide Appoints Justin Cupps as Work Group President

ROCKFORD, Mich.--(BUSINESS WIRE)--Wolverine World Wide, Inc. (NYSE: WWW), one of the world’s leading designers, marketers, and licensors of footwear and apparel, today announced the appointment of Justin Cupps as President of its Work Group. In this key leadership role, he will oversee Wolverine, Bates, CAT Footwear, Harley-Davidson Footwear, HyTest, and Merrell Work; he will report directly to Chris Hufnagel, President and Chief Executive Officer of Wolverine Worldwide, and join the Company’s...

Wolverine Worldwide Reports Third Quarter 2025 Results

ROCKFORD, Mich.--(BUSINESS WIRE)--Wolverine World Wide, Inc. (NYSE: WWW) today reported financial results for the third quarter ended September 27, 2025. "We delivered a solid quarter with Merrell, Saucony, and Sweaty Betty all exceeding expectations. Our disciplined execution, coupled with another record gross margin quarter, delivered better-than-anticipated earnings per share," said Chris Hufnagel, President and Chief Executive Officer of Wolverine Worldwide. "While we are pleased with our p...

Wolverine Worldwide Releases 2024 Global Impact Report

ROCKFORD, Mich.--(BUSINESS WIRE)--Wolverine World Wide, Inc. (NYSE: WWW), one of the world’s leading designers, marketers, and licensors of footwear and apparel, today released its Global Impact Report showcasing its progress in 2024 across four key categories – people, planet, product, and purpose – that are foundational to the Company’s ongoing transformation and driving towards its new vision to Make. Every Day. Better. “Over the past year we’ve continued to transform our business, sharpen o...
Back to Newsroom