Get Hooked on Maui Jim’s New Fishing Style, Keha

PEORIA, Ill.--(BUSINESS WIRE)--Maui Jim set sail on a fishing adventure with the launch of its first activity-specific performance-inspired sport style, Keha 663 and its Asian Fit counterpart Keha Asian Fit 664, on October 8.

This quintessential 8-base wrap, constructed with Injected Nylon, is purposefully designed for the angler with functional anti-fog and lens features to guarantee an uncompromised view whether navigating freshwater or offshore.

Anti-Fog Features: the style’s vent openings around embedded nose pads and on each temple reduce lens fogging effects and the sweat channels inside each temple reduce condensation by directing sweat, water, or moisture away from the face.

Keha integrates Maui Jim’s exclusive PolarizedPlus2 lens technology layers—including a high-efficiency polarized film that blocks 99.9% of glare, 100% UV protection, color enhancement properties, and water and grease repelling treatments—into its SuperThin Glass lenses, to ensure a crystal-clear view at sea enriched with vivid, vibrant colors.

Maui Jim’s signature design element, the Wavy Pattern—evocative of the ebb and flow of the ocean—is carved on the rubber nose pads and interior temple tips, and offers cushioned grooved support, grip, and stability. For a more secure fit, keeper slots at the end of each temple tip can be paired with a compatible cable or retainer. The Asian Fit construction is modified with built-up nose pads for the fit and comfort of the Maui Jim Asian ‘Ohana.

To eliminate the inconvenience of switching between eyeglasses and polarized sunglasses, Keha is available in prescription or can be customized with a 1.5, 2.0 or 2.5 reader add power for a seamless transition between vision needs when tying intricate hook and line knots, reading small bait labels or monitoring fish finders.

With this release, fishing enthusiasts can look forward to reeling in their biggest catch yet with wraparound coverage optimized for long days on the water.