COVERGIRL’s Viral Yummy Gloss is a Fresh Take on Plumping Gloss!

NEW YORK--(BUSINESS WIRE)--COVERGIRL’s viral Yummy Gloss brings a refreshingly cool new take on lip plumping without the burn. Introducing NEW Clean Fresh Yummy Gloss Plumper for an icy shine, cooling sensation, and up to 35% plumper looking lips. Get instantly smoother, fuller, and volumized-looking lips for a 3D effect, and glassy shine without the sticky feel.

The formula is infused with a Natural Plumping Complex for a burst of fresh minty flavor. When applied, you’ll feel a refreshing cooling sensation that builds to a comfortable tingle without the burn. Inspired by social media trends, the collection includes shades such as Like You A Choco-lot, a shimmering brown; Minter Is Coming, a sky-blue tint with a clear finish; and Pixie Dust, an aptly named holographic lavender. Available in 12 sheer to medium buildable cream, iridescent shimmer, and sparkle shades.

With each use, the plush applicator effortlessly scoops up just the right amount of gloss, leaving you with a beautifully plump pout every time. Based on a consumer study of 103 women after one week of use: 94% of women said their lips felt hydrated and 92% said the formula has an icy, cooling, tingly sensation. Just like the original Clean Fresh Yummy Gloss, the plumpers are gluten-free, vegan, and formulated without parabens, talc, and Mineral Oil.

​“With the rise of ‘tweakments’ across social media, we saw an opportunity to create an affordable beauty product that enhances your natural look, without invasive treatments. Unlike most plumpers on the market, our Yummy Gloss Plumper features a refreshing cooling formula infused with Natural Plumping Complex for a sensorial experience that tingles without any discomfort or burn. We’ve loved the following Yummy Gloss has amassed across social media and know you’ll love Plumper just as much!” Mary Santangelo, Senior Vice President, COVERGIRL Global Marketing, at Coty.

Like all COVERGIRL products, COVERGIRL’s Clean Fresh Yummy Gloss Plumper is Leaping Bunny Approved by Cruelty Free International, the gold standard cruelty free program for cosmetics, personal care and household product brands which are committed to removing animal testing from their supply chains.

Just in time for the holidays, the Clean Fresh Yummy Gloss Plumpers begin rolling out on shelves October 2024 everywhere COVERGIRL is sold, in the makeup aisle.

ABOUT COVERGIRL

COVERGIRL, a beloved American brand, celebrates authenticity, diversity, and self-expression through beauty. Born in 1961, COVERGIRL offers accessible, affordable, and inclusive products for everyone. Through the years, COVERGIRL has partnered with inspirational, barrier-breaking, and diverse people as the faces of the brand. In 2018, COVERGIRL became the largest makeup brand to be Leaping Bunny Approved by Cruelty-Free International, which means all of our products are in compliance with Cruelty-Free International criteria, no matter where we are sold. Visit www.covergirl.com or find @COVERGIRL on social media for more information.

ABOUT COTY

Founded in Paris in 1904, Coty is one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in more than 130 countries and territories. Coty and our brands empower people to express themselves freely, creating their own visions of beauty; and we are committed to making a positive impact on the planet. Learn more at coty.com or on LinkedIn and Instagram.