Affinity Federal Credit Union Launches Innovative Product Offerings to Enhance Member Experience and Set New Industry Standard

BASKING RIDGE, N.J.--(BUSINESS WIRE)--Affinity Federal Credit Union (“Affinity”) is excited to unveil a new suite of savings, checking, and debit card products designed to better serve its members and further differentiate itself within the financial institution landscape. This strategic initiative underscores Affinity’s commitment to providing innovative financial solutions tailored to the unique needs of its diverse member base.

New product offerings include:

• High-Yield Checking Account: Members can enjoy a competitive 5.50% APY¹ on their account balances by enrolling in e-statements and completing twelve debit card transactions along with one direct deposit transaction each month.
• Cash Back Plus Checking Account: Members can now earn 10% cash back² on up to $150 in debit card purchases every month by enrolling in e-statements and completing twelve debit card transactions along with one direct deposit transaction each month.
• Performance Savings Account: Members can earn up to a 3.00% APY¹ on their account balances by opening one of the featured checking products, enrolling in e-statements, and completing twelve debit card transactions plus one direct deposit transaction each month.

“We are proud to introduce these new savings, checking, and debit card products that not only enhance our members’ banking experience but also reaffirm our commitment to innovation and personalized service,” said Shawn Lubitz, Vice Present of Retail Branches at Affinity Federal Credit Union. “These products are designed to meet the diverse financial needs of our members, offering them greater value, flexibility, and security.”

Affinity continues to prioritize the development of member-focused products and services, ensuring that each offering aligns with the organization’s mission to empower its members financially.

“Our new deposit products are designed to reward members for simply doing what they already do—managing their everyday banking,” said Ryan Marosy, Director and Head of Marketing at Affinity Federal Credit Union. “Whether it's through higher interest rates or cashback incentives, we're committed to providing value with every transaction, making sure our members benefit as much as possible from their routine financial activities.”

¹Annual Percentage Yield (“APY”) is accurate as of 9/16/2024 and is subject to change. Terms and conditions apply.

²Cash back is accurate as of 9/16/2024 and is subject to change. Terms and conditions apply.

About Affinity Federal Credit Union

Affinity Federal Credit Union is a full-service financial institution, member-owned and community-focused, with a mission to nurture your financial wellbeing. With 20 branches across the tri-state area, Affinity is the largest credit union headquartered in the state of New Jersey, proudly ranking in the top 2% of all credit unions in terms of asset size. The Affinity difference is about people helping people on a deeper level and understanding what you need to make your unique dreams a reality. For more information, please visit www.affinityfcu.com.