Affinity Federal Credit Union Expands Presence With New Branch in Lawrenceville, New Jersey

The new location marks the 15^th branch of the New Jersey-based credit union in the state, expanding its footprint to Central Jersey and reinforcing its commitment to supporting local communities.

BASKING RIDGE, N.J.--(BUSINESS WIRE)--Affinity Federal Credit Union (“Affinity”) is celebrating the opening of its new branch in Lawrenceville, New Jersey. The branch, located at 138 Franklin Corner Rd, officially opened in July and was celebrated with a ribbon cutting event on September 12^th that hosted community businesses and organizations.

The new branch brings Affinity to 15 locations in New Jersey and 20 total locations. Affinity identified the need for physical branches to best meet member needs and serve its mission of people helping people. The additional branch is one of three that has opened its doors in the past 14 months and is part of the ambitious efforts to provide financial wellbeing resources and tailored financial services to members.

“With the addition of the Lawrenceville branch, we are excited to deepen our engagement in the area with a physical location and further our mission of enhancing the financial wellbeing of our members,” said Shawn Lubitz, Vice President, Retail and Digital Branches at Affinity. “The continued growth underscores our commitment to supporting our members and the communities they reside in.”

“Our new Lawrenceville branch represents a significant expansion in both Central Jersey and in the communities that we are able to serve,” said Kevin Brauer, President and CEO of Affinity. “The Affinity Foundation is already getting involved in the region, supporting local organizations and non-profits through its first grant program in Mercer County. These grants reinforce our dedication to community improvement and address the pillars of wellbeing in and around Lawrenceville.”

The Affinity Foundation is honored to announce its inaugural grantees in Mercer County as part of its ongoing dedication to supporting local communities. Each of the following organizations are recipients of a $5,000 grant:

• HomeFront: Dedicated to ending homelessness in Central New Jersey by empowering families and increasing affordable housing
• Mercer Street Friends: Addressing poverty and trauma through programs focused on food, families, and education
• Trenton Area Soup Kitchen: Serving thousands of meals weekly while offering resources for self-sufficiency and quality of life improvement
• Trenton United Family Foundation: Supporting youth development and community initiatives focusing on impactful action

Affinity is committed to building deep connections with organizations, businesses, and individuals in the Lawrenceville area. For a full list of branch locations, please visit www.affinityfcu.com.

About Affinity Federal Credit Union

Affinity Federal Credit Union is a full-service financial institution, member-owned and community-focused, with a mission to nurture your financial wellbeing. With 20 branches across the tri-state area, Affinity is the largest credit union headquartered in the state of New Jersey, proudly ranking in the top 2% of all credit unions in terms of asset size. The Affinity difference is about people helping people on a deeper level and understanding what you need to make your unique dreams a reality. For more information, please visit www.affinityfcu.com.