StackAdapt Appoints Cassandra Hudson as Chief Financial Officer

Seasoned Financial Exec Will Drive New Market Growth for Leading Multi-Channel Advertising Platform

TORONTO--(BUSINESS WIRE)--StackAdapt (www.stackadapt.com), a leading multi-channel advertising platform, is pleased to announce the appointment of Cassandra Hudson as Chief Financial Officer. Cassandra brings a depth of experience growing tech companies and leading successful public companies. She positions StackAdapt to continue its rapid development in new markets and define the future of programmatic advertising and martech.

Hudson brings a wealth of financial expertise to StackAdapt, having held leadership roles at various high-growth companies, successfully scaling organizations and expanding finance teams. Most recently, she served as CFO of EngageSmart, where she built and led the strategic finance function while enabling high growth and enhanced profitability. Prior to that, she was VP of Finance and Chief Accounting Officer at Carbonite, and held roles at The Davenport Companies, RSM US LLP, and Henderson and Associates.

She has helped take two technology companies public, breaking barriers as a young C-suite executive in a traditionally male-dominated field. Throughout her career, she has driven value creation by leading financial transformations, scaling businesses, and guiding strategic acquisitions.

“The addition of Cassandra Hudson as our CFO marks a pivotal moment,” said Vitaly Pecherskiy, co-founder and CEO of StackAdapt. “Her extensive experience in guiding rapidly expanding organizations and increasing revenue will be invaluable in navigating emerging markets and reinforcing our leadership team’s strength and vision. We are excited to have her on board to help steer StackAdapt through this exciting phase of growth.”

“I’ve been amazed by StackAdapt’s impressive innovation,” said Cassandra Hudson. “I’m excited to join this dynamic team and leverage my financial expertise to drive strategic initiatives, foster innovation in multi-channel advertising, broaden the finance team and enhance our financial operations as we continue to scale.”

Hudson’s appointment marks a significant milestone for StackAdapt as it continues to strengthen its leadership team and solidify its position as one of the fastest-growing technology companies. This announcement follows the hiring of Darcie Henry as CPO, Ryan Nelsen as CMO, and Vitaly Pecherskiy’s elevation to CEO.

About StackAdapt

StackAdapt is a multi-channel programmatic advertising platform used by hundreds of brands and agencies around the world. StackAdapt’s data-driven platform combines state-of-the-art machine learning with a clean and intuitive user interface to provide media buyers with an easy way to plan, execute, and drive the best performance across all devices, inventory, and publishing partners. StackAdapt has been recognized as one of the fastest-growing technology companies in North America, is rated the number 1 demand-side platform (DSP) on G2, and is the highest-performing and easiest-to-use platform. For further information, visit www.stackadapt.com.