SUBARU Chooses Informatica’s AI-Powered Intelligent Data Management Cloud Platform to Drive a Data-Driven Customer Experience

TOKYO--(BUSINESS WIRE)--Informatica (NYSE: INFA), a leader in enterprise AI-powered cloud data management, today announced that SUBARU Corporation (SUBARU) has chosen to implement Informatica’s AI-powered Intelligent Data Management Cloud™ (IDMC), to enable the automaker to drive a global-scale data integration project.

SUBARU was faced with siloed data and utilization issues in 2019 with each department and operation handling data in isolated systems which resulted in disparate data. In 2020, SUBARU launched their global PLM (Product Lifecycle Management) project with an aim to consolidate data from business-critical processes, from vehicle development to production and after-sales maintenance, and develop a company-wide data integration platform to connect, track and share trusted data across their departments. The data integration platform supporting the global PLM project was completed in 2022 and went “live” in production that year, enabling lifetime data such as vehicle development to manufacturing, sales and maintenance, to customer IDs and other information to be seamlessly linked.

“With the help of Informatica, we are able to connect, integrate and strengthen our data linkage as early as technical development and design stages, and thus improve the quality of our car manufacturing,” said Kentaro Ichikawa, Chief of the Data Management and Utilization Promotion Department at SUBARU Corporation. “As our AI-powered data management partner, Informatica plays an integral part in our data integration project. The transformation brought SUBARU closer to realizing our two missions as it not only benefited our employees’ productivity level but also enhanced the customer experience.”

Informatica's AI-powered IDMC platform and its cloud data integration and catalog capabilities enable SUBARU to curate data from its development, procurement, manufacturing, sales and maintenance services on a global scale to drive business insights from reliable and trustworthy data. The low-code/no-code environment within IDMC also enables SUBARU to scale its data integration through automation and eliminate data silos to allow users to drive greater data visibility across business functions from their business intelligence (BI) tool.

As of now, approximately 400 data assets have been cataloged and SUBARU plans to expand the range of users who utilize the data integration platform in their daily work through BI tool in the future.

“SUBARU’s decision to move to a single, AI-powered cloud data management platform with a consumption-based pricing model allowed them to advance at their own pace and remain flexible and adaptive to their business environment and needs,” said Taito Kozawa, Country Manager and President of Informatica Japan. “Informatica is proud to be the partner of choice for enterprise cloud data management to help SUBARU solve their upstream and downstream data challenges, empowering users across their organization to drive trusted business insights through transformative power of data on our AI-powered IDMC platform.”

About Informatica

Informatica (NYSE: INFA), a leader in enterprise AI-powered cloud data management, brings data and AI to life by empowering businesses to realize the transformative power of their most critical assets. We have created a new category of software, the Informatica Intelligent Data Management Cloud™ (IDMC). IDMC is an end-to-end data management platform, powered by CLAIRE® AI, that connects, manages and unifies data across any multi-cloud or hybrid system, democratizing data and enabling enterprises to modernize and advance their business strategies. Customers in approximately 100 countries, including more than 80 of the Fortune 100, rely on Informatica to drive data-led digital transformation. Informatica. Where data and AI come to life.