Cloudinary Named a Leader in IDC MarketScape for Intelligent Digital Asset Management

Cloudinary Recognized for Automation and AI Capabilities, Composable Approach, Broad Partner Ecosystem and Seamless Integrations, and Focus on Unifying Technical and Business Teams

SANTA CLARA, Calif.--(BUSINESS WIRE)--Cloudinary, the image and video technology platform that powers many of the world’s top brands, has been named a Leader in the 2024 IDC MarketScape: Worldwide Intelligent Digital Asset Management (Doc #US51265723, July 2024).

IDC recognized Cloudinary for its streamlined asset workflows, advanced metadata management, and API-first, composable approach. IDC also noted that Cloudinary “excels in metadata management… with features like automatic alt-tag generation for accessibility, contextual metadata based on rules, and AI-powered search that can find similar assets even with limited existing metadata.”

“Cloudinary excels at post-production asset management, optimized delivery and bulk editing, making it a strong fit for brands prioritizing these capabilities,” said Marci Maddox, Research Vice President, Digital Experience Strategies, IDC. “Global businesses should consider Cloudinary when they have a very large volume of images and videos that need to be managed, iterated and transformed for various channels and are looking for strong automation and AI to do this at scale.”

“We are honored to be recognized as a Leader in the IDC MarketScape for Intelligent DAM,” said Rob Daynes, Managing Director, Digital Asset Management, Cloudinary. “We launched the industry’s first API-first DAM in 2017, understanding that enterprises needed a modern approach to DAM for composable architectures – one that extended beyond traditional offerings for asset workflows and management. With the continued rise in visual asset volume and format types, ever-evolving customer touchpoints, and advancements in AI and GenAI, we’ll continue to push the bounds of what’s possible to deliver the intelligent DAM our customers need to unleash the full potential of their visual media.”

About IDC MarketScape

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.

About Cloudinary

Cloudinary is the image and video technology platform that enables the world’s most engaging brands to deliver transformative visual experiences at global scale. More than two million users and 10,000 customers, including Apartment Therapy, Bleacher Report, Bombas, Grubhub, NBC, Mediavine, Minted, Paul Smith, and Peloton, rely on Cloudinary to bring their campaigns, apps, and sites to life. With the world’s most powerful image and video APIs backed by industry-leading artificial intelligence and patented technology, Cloudinary offers a single source of truth for brands to manage, transform, optimize, and deliver visual experiences at scale. As a result, the most engaging brands across all industries are seeing up to a 203% ROI using Cloudinary with benefits including faster time to market, higher user satisfaction and increased engagement and conversions. For more information, visit www.cloudinary.com.