Alterra Mountain Company Welcomes the World to Experience the Games and Newly Expanded Deer Valley for the 2034 Olympic Winter Games

DENVER--(BUSINESS WIRE)--Alterra Mountain Company is preparing to welcome the world to Utah when Deer Valley Resort hosts events of the Olympic Winter Games Salt Lake City-Utah 2034. The International Olympic Committee (IOC) made the announcement early this morning from Paris, confirming that the Salt Lake City-Utah 2034 bid has been successful. As part of the 2034 Olympic Winter Games, Deer Valley will host the freestyle skiing events, including moguls and aerials, marking a continuation of its long-standing tradition of commitment to winter sport development.

The selection of Deer Valley as a venue for the 2034 Olympic Winter Games coincides with the destination's Expanded Excellence™ initiative. This collection of projects aims to evolve and elevate the Deer Valley experience for future generations and will be ready to showcase to the world in 2034. Highlights include over doubling the existing skiable terrain, the development of the new Deer Valley East Village, a transformation of the Snow Park base area, and the revitalization of existing facilities. More information on these projects can be found at Expanded Excellence.

“We are extremely excited to help welcome the world to Utah for the 2034 Olympic Winter Games,” said Jared Smith, President & CEO, Alterra Mountain Company. “By 2034, Deer Valley will have been reimagined to become an even more spectacular destination, offering nearly 5,000 acres of skiable terrain, the new Deer Valley East Village, and the transformational Snow Park base area.”

Deer Valley, renowned for its world-class guest service and elite international ski competitions, previously hosted the freestyle events during the 2002 Olympic Winter Games and has since been the site of numerous international competitions, including the 2003, 2011, and 2019 World Championships and 21 FIS World Cups.

“We are honored to be confirmed as an official venue for the 2034 Olympic Winter Games,” said Todd Bennett, President and COO of Deer Valley. “Our collaboration with the Salt Lake City-Utah 2034 organizing committee has been excellent, and we look forward to further strengthening this partnership as we prepare for the games’ return to Utah. We are proud of our commitment to sport and our legacy of hosting 26 years of international ski competitions.”

About Alterra Mountain Company

Alterra Mountain Company is a family of iconic year-round mountain destinations, the world’s largest heli-skiing operation, and Ikon Pass - the premier ski and snowboard season pass offering access to more than 50 iconic mountain destinations around the world. Headquartered in Denver, Colorado, and born out of a shared love of the mountains and adventure, the company has brought together some of the world’s most aspirational brands, including: Steamboat and Winter Park in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain, Big Bear Mountain Resort and Snow Valley in California; Stratton Mountain and Sugarbush Resort in Vermont; Snowshoe Mountain in West Virginia; Tremblant in Quebec and Blue Mountain in Ontario, Canada; Crystal Mountain in Washington; Schweitzer in Idaho; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Also included in the portfolio are Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada, Aspenware, the ski industry leader in technology services and e-commerce, and Ski Butlers, the global leader in ski and snowboard rental delivery. For more information, please visit www.alterramtn.co.

About Deer Valley Resort

Deer Valley Resort in Park City, Utah, revolutionized the ski industry by providing the first-class service one would receive at a five-star hotel. The ski-only resort currently offers 21 chairlifts, 103 ski runs, six bowls, 300 annual inches of powder, 2,026 acres of alpine skiing, limited lift ticket sales, numerous restaurants, three elegant day lodges, hundreds of luxury accommodations and a renowned Ski School and Children’s Center. In August 2023, Deer Valley announced “Expanded Excellence”, a significant resort transformation, which will extend the skiable area to a total of 5,726 acres, add a new resort gateway and village, reimagine the Snow Park Base Area and revitalize existing mountain facilities. Deer Valley is honored to be ranked as the United States’ Best Ski Resort by the World Ski Awards for 11 consecutive years.