An Inc. Original Releases the Definitive Guidebook to Becoming a Thought Leader in Business and Life

One of the first step-by-step playbooks on how to become a dominant thought leader in your industry.

AUSTIN, Texas--(BUSINESS WIRE)--Seasoned marketing, sales, and thought leadership expert Tom Marks introduces The Second-Best Business Book Ever Written: The Pursuit of Thought Leadership in Sales, Marketing, and Life (An Inc. Original, July 16, 2024, $24.95). Drawing on over four decades of experience, he guides readers through integrating thought leadership into their strategies, offering practical steps and historical insights to achieve sustainable success in any industry.

"It’s been a pleasure to share my decades of experience in this book to empower leaders at every level with the tools and mindset needed to navigate complexity and drive meaningful change for any size business in any industry," says Tom Marks.

“Well written, timely, and incredibly relevant for anyone who practices thought leadership, consumes thought leadership, or is curious about thought leadership. Buy it! Read it! Embrace it!”
—Peter Winick, founder and CEO, Thought Leadership Leverage

In an era where business literature often prioritizes personal gain, The Second-Best Business Book Ever Written stands apart with its singular focus on imparting knowledge and fostering genuine leadership. Rooted in the teachings of Socrates, Plato, Aristotle, and Aspasia, Marks shows us that thought leadership is not just a business strategy but a philosophy that underpins sustainable success.

The core of The Second-Best Business Book Ever Written revolves around several key themes:

• Historical Foundations: Marks traces thought leadership from ancient Greek philosophy to today, showing how foundational principles shape modern business strategies.
• Practical Strategies: By providing a clear, step-by-step approach to cultivate and leverage thought leadership, readers learn to identify unique insights and communicate them effectively with real-world examples.
• Case Studies: Highlighting diverse industries, Marks illustrates how thought leadership drives innovation, credibility, and growth, showcasing its practical benefits in today's business world.

Pick up your copy of The Second-Best Business Book Ever Written and stay updated on Tom Marks’s endeavors by visiting thesecondbestbusinessbook.com.

About the Author

Tom Marks survived forty-seven years in the advertising business and has lived to write about it. He’s the founder of TMA+Peritus, one of the leading marketing, thought leadership, and corporate ethics firms in North America, and has won the American Advertising Awards more than sixty-five times for his writing, including TV commercials, print ads, and magazine and newspaper articles. He spent many years on the professional speakers circuit and apparently survived that, too. His thought leadership workshops for Fortune 500 companies, as well as for small and medium sized businesses, have brought him national acclaim, and his love of the original thought leaders, the ancient Greek scholars, has made him a favorite among CEOs who want to learn about corporate ethics and its origins.

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