With “Belt and Road” Initiative and Go-Global Strategy, Dongfeng Motor Intensified Expansion in Central Asian Market

ALMATY, Kazakhstan--(BUSINESS WIRE)--In 2013, President Xi Jinping proposed an important initiative to jointly build the Silk Road Economic Belt in Kazakhstan. As a practitioner and promoter of the Belt and Road Initiative, Dongfeng Motor has continuously strengthened cooperation and exchanges with Central Asia and successfully embarked on a road featuring “upholding the beauty of each civilization and the diversity of civilization in the world". From January to May this year, the sales of exported vehicles by Dongfeng to Central Asia and other countries increased by 71% year-on-year, along with a great development trend.

Kazakhstan is a key cooperative country in China's high-quality construction of the Belt and Road Initiative. On July 1st, 2024, the opening ceremony of Dongfeng Motor's dealer in Kazakhstan and the delivery ceremony of key customers were successfully held in Almaty. The flagship products such as DONGFENG GX, KL tractor and KC dump truck were mainly introduced to local market customers. Dongfeng commercial vehicle plans to focus on tractors and achieve a market share of 20% in Kazakhstan in the next three years. Dongfeng passenger car and VOYAH are also based on the market environment in Central Asia, gaining in-depth insight into consumer demand and formulating marketing strategies. It is estimated that by 2026, VOYAH will fully complete its strategic layout in the Central Asian market and provide consumers with more quality products and services.

At the just-concluded The 8th China-Eurasia Expo, Dongfeng Motor presented its overall strength with 10 representative models of commercial vehicles and passenger cars, and actively expanded international business cooperation. At the Expo, Dongfeng Motor successfully signed a batch order contract with dealers from Kazakhstan, Uzbekistan and other countries.

With the opening of the China-Kyrgyzstan-Uzbekistan Railway, the transportation location advantage and hub role of Central Asia will be fully released and brought into play. Dongfeng Motor will seize the new era and new opportunities, strive to develop the market layout of traditional fuel and new energy vehicles, constantly expand the area and scope of green cooperation with overseas partners under the framework of the "Green Silk Road", adding new momentum to the "Belt and Road" between China and Central Asia.