FEMSA Proximity Expands Relationship with RELEX to Predict Demand and Improve Planning

Innovative AI-driven demand forecasting technology from RELEX will enable more FEMSA Proximity businesses to increase forecast accuracy and efficiency by automating manual processes, improving availability and customer shopping

ATLANTA--(BUSINESS WIRE)--The multi-format division of FEMSA Proximity has chosen RELEX Solutions, provider of unified supply chain and retail planning solutions, to optimize their product availability levels.

This crucial initiative will focus on improving Bara's demand forecasting through the integration of AI-driven technology. This action is expected to enhance the company's inventory management, meet customer demands more effectively, and strengthen customer loyalty by better identifying complex demand patterns.

RELEX will be instrumental in optimizing supply chain planning by enabling them to: increase the accuracy of demand forecasts, improve product availability, introduce additional supply chain efficiencies, maintain appropriate inventory levels, reduce working capital requirements, and streamline planning processes, which will impact their competitive advantage and service agility.

Key features of the RELEX implementation include advanced forecasting tools such as understanding halo and cannibalization effects, to better serve customer needs, increase loyalty and ensure product availability and freshness, while reducing shrink and obsolete inventory. Wysupp, a strategic RELEX partner, will play a crucial role in the implementation of this advanced solution.

About RELEX

RELEX Solutions provides a unified supply chain and retail planning platform that aligns and optimizes demand, merchandising, supply chain, operations and production planning across the end-to-end value chain. We help retailers and consumer goods companies like OXXO, GNC Mexico, Liverpool and The Home Depot drive profitable growth across all sales and distribution channels, leading to higher product availability, increased sales, and improved sustainability. Learn more at: https://www.relexsolutions.com/customers/

About FEMSA Proximity

FEMSA's Proximity Division generates economic and social value in the countries where it operates. It operates several small-format retail chains in Latin America and Europe, including OXXO stores. It also operates service stations under the OXXO GAS brand in Mexico, and Valora, our European retail unit that operates convenience and food service stores. Through its business units, FEMSA's Proximity Division serves more than 13 million consumers every day and employs more than 160 thousand employees, promoting inclusion, diversity, and sustainability practices in its teams to operate in harmony with the planet, the community, and the value chain.