Perkins Restaurant & Bakery Heads to California With 10 Unit Development Deal

Marks landmark debut in California with multi-brand operator

ATLANTA--(BUSINESS WIRE)--Perkins Restaurant & Bakery®, a leading family-dining restaurant serving homestyle comfort classics and fresh-from-the-oven pies, is thrilled to announce a milestone in its storied franchising history. The brand recently signed a groundbreaking 10 unit development deal, marking Perkins first foray into California and underscoring its commitment to bringing its beloved offerings to new communities.

The announcement comes at an exciting period of franchising for Perkins as the brand has experienced a record breaking year of growth. The franchisee spearheading this venture is a seasoned multi-unit owner with a proven track record in the Quick-Service Restaurant and family dining segments, further solidifying Perkins strategic growth plans.

"We are thrilled to embark on this exciting journey as we introduce Perkins to the vibrant state of California," said Peter Ortiz, Chief Operating Officer of Perkins Restaurant & Bakery. "This expansion represents a huge milestone for our brand, and we are confident that our timeless concept and exceptional dining experience will resonate deeply with Californians."

Each new Perkins location upholds the brand's legacy of delivering exceptional food and service since its inception in 1958. From hearty breakfast classics to mouthwatering entrees and, of course, their famous pies, Perkins is set to become a cherished dining destination in California communities.

The confirmed locations for the initial phase of this expansion include Corona, North Hollywood, Covina, Rancho Cucamonga, and Chino Hills. Five additional locations are set to be announced soon, further solidifying Perkins presence in the California market.

"Our expansion into California marks an important chapter for Perkins,” said Toni Ronayne, Brand President of Perkins Restaurant & Bakery. “We are excited to bring our rich heritage, innovative offerings, and commitment to excellence to new guests across the state."

With nearly 300 locations open or in development across the United States and Canada, Perkins continues to demonstrate its resilience and growth potential. The brand's flexible footprints position it as a standout franchise opportunity in today's dynamic restaurant landscape.

For more information about Perkins and its franchise opportunities, please visit www.perkinsfranchising.com.

About Perkins Restaurant & Bakery

Founded in 1958 as a single pancake house, Perkins has transformed into the nation’s leading family restaurant. Through the years, Perkins has remained true to its mission of providing guests with friendly service and classic comfort dishes at a great price. Perkins takes great pride in our service and the dining experience, embracing a “Kindness Served Daily” philosophy.

Today, Perkins has nearly 300 locations across 32 states and Canada. Perkins was named a 2023 Top 100 Restaurant in Technomic’s Top 500 Restaurant Chain Report, a 50 Most Loved Brand by Yelp, and a Top 400 Franchise by Franchise Times.

Perkins is an Ascent Hospitality Management brand, which is on a mission to build an amazing workplace, create customers for life and become a franchisor of choice. To learn more about Perkins franchise opportunities, visit https://perkinsfranchising.com.