-

Box Tops for Education and Walmart Partner to Make it Even Easier to Support Teachers

Walmart shoppers can now earn cash for their school by connecting their Walmart account within the Box Tops app, easing the process of earning without scanning receipts

MINNEAPOLIS--(BUSINESS WIRE)--This Teacher Appreciation Week, Box Tops for Education and Walmart are making it easier than ever for families to support teachers through the new Connected Accounts app feature. Shoppers can now give back to their school of choice by connecting their Walmart account within the Box Tops app to earn cash for schools, without needing to scan or submit receipts. Families can earn when they download the app, connect their account and buy beloved Box Tops participating products at Walmart in-store or online – including General Mills favorites like Big G Cereals, Fruit Roll-Ups™, Betty Crocker™, Annie’s™ Mac & Cheese and more!

“Since 1996, schools have earned nearly $1 billion through Box Tops for Education, and data shows a large amount of our program supporters are Walmart shoppers. Box Tops has always been one of the easiest ways to support schools and teachers, and we’re excited to make it even easier by partnering with Walmart on our new Connected Accounts app feature,” said Lilly Moeding, Box Tops for Education brand experience manager. “Now you can earn cash for your school every time you buy Box Tops products at Walmart — with no scanning required!”

Box Tops for Education has always believed that a child’s education is the foundation to achieving their fullest potential and teachers are a huge part of that. To further explore the influence educators have on students, YouGov recently conducted a survey* on behalf of Box Tops and discovered 86% of respondents agree that teachers are integral to our society, while almost half (49%) strongly agree that teachers are not celebrated enough in the U.S. With this in mind, Box Tops created the new Connected Accounts feature as the next initiative to help participants automate the process of earning Box Tops, making it easier to support the schools that need it most.

Connected Accounts is now available via the Box Tops app. For instructions on how to activate and use Connected Accounts, visit BoxTops4Education.com.

Don’t have the Box Tops for Education app? Simply download it in the App Store or Google Play.

*Source: YouGov Plc, April 2023

About Box Tops for Education

America's K-8 schools have earned almost $1 billion through the Box Tops for Education® program since it was founded by General Mills in 1996. More than 80,000 schools use that cash to purchase items such as computers, library books, art supplies, playground equipment and more. To learn more visit btfe.com.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and standing for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2023 net sales of U.S. $20.1 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1.0 billion.

Contacts

General Mills
Binoli Dua
Binoli.Dua@genmills.com

Edelman
Carolina Cepeda
Carolina.Cepeda@edelman.com

General Mills


Release Versions

Contacts

General Mills
Binoli Dua
Binoli.Dua@genmills.com

Edelman
Carolina Cepeda
Carolina.Cepeda@edelman.com

More News From General Mills

Cinnamon Toast Crunch™ and Chamoy Mega® Bring Their Signature Flavors Together With Two Limited-Edition Products

MINNEAPOLIS--(BUSINESS WIRE)--Cinnamon Toast Crunch™ and Chamoy Mega® — the #1 chamoy in the U.S. and Mexico — are teaming up to put their own spin on each other’s iconic flavors with two limited-edition releases. Cinnamon Toast Crunch Chamoy Mega Flavored Cereal gives the irresistible cereal squares a bold chamoy twist, while Chamoy Mega Cinnamon Toast Crunch CINNADUST Flavored Chamoy Sauce brings the unmistakable flavor of CINNADUST to the beloved sauce. The craveable combination creates new...

Betty Crocker Celebrates Bettier Than Ever™ Era with Fresh Packaging and Statement Handbags

MINNEAPOLIS--(BUSINESS WIRE)--Betty Crocker, America's No. 1 cake mix* brand, is serving more than cake this season. Enter the Bettier Than Ever™ era, marked by bold new packaging and The Betty Ate Collection — a trio of limited-edition cake-slice handbags directly inspired by the beloved brand’s updated aesthetic and most iconic cake mix flavors. Betty Crocker’s New Packaging Refresh For generations, Betty Crocker has been part of life's biggest celebrations — birthdays, bake sales, milestones...

New, Limited-Edition Reese’s Puffs PB+J Cereal is The Nostalgic Flavor Combo Everyone’s Been Waiting For

MINNEAPOLIS--(BUSINESS WIRE)--Reese’s Puffs cereal is bringing another iconic flavor combination to the cereal aisle with the launch of new, limited-edition Reese's Puffs PB+J cereal. Inspired by the fan-favorite Reese's PB+J Cups, Reese’s Puffs PB+J cereal blends its signature peanut butter and chocolate flavor with the taste of strawberry jelly for a fun, nostalgic cereal experience. “Perhaps the only flavor pairing that stands up as well as peanut butter and chocolate is peanut butter and je...
Back to Newsroom