-

Box Tops for Education and Walmart Partner to Make it Even Easier to Support Teachers

Walmart shoppers can now earn cash for their school by connecting their Walmart account within the Box Tops app, easing the process of earning without scanning receipts

MINNEAPOLIS--(BUSINESS WIRE)--This Teacher Appreciation Week, Box Tops for Education and Walmart are making it easier than ever for families to support teachers through the new Connected Accounts app feature. Shoppers can now give back to their school of choice by connecting their Walmart account within the Box Tops app to earn cash for schools, without needing to scan or submit receipts. Families can earn when they download the app, connect their account and buy beloved Box Tops participating products at Walmart in-store or online – including General Mills favorites like Big G Cereals, Fruit Roll-Ups™, Betty Crocker™, Annie’s™ Mac & Cheese and more!

“Since 1996, schools have earned nearly $1 billion through Box Tops for Education, and data shows a large amount of our program supporters are Walmart shoppers. Box Tops has always been one of the easiest ways to support schools and teachers, and we’re excited to make it even easier by partnering with Walmart on our new Connected Accounts app feature,” said Lilly Moeding, Box Tops for Education brand experience manager. “Now you can earn cash for your school every time you buy Box Tops products at Walmart — with no scanning required!”

Box Tops for Education has always believed that a child’s education is the foundation to achieving their fullest potential and teachers are a huge part of that. To further explore the influence educators have on students, YouGov recently conducted a survey* on behalf of Box Tops and discovered 86% of respondents agree that teachers are integral to our society, while almost half (49%) strongly agree that teachers are not celebrated enough in the U.S. With this in mind, Box Tops created the new Connected Accounts feature as the next initiative to help participants automate the process of earning Box Tops, making it easier to support the schools that need it most.

Connected Accounts is now available via the Box Tops app. For instructions on how to activate and use Connected Accounts, visit BoxTops4Education.com.

Don’t have the Box Tops for Education app? Simply download it in the App Store or Google Play.

*Source: YouGov Plc, April 2023

About Box Tops for Education

America's K-8 schools have earned almost $1 billion through the Box Tops for Education® program since it was founded by General Mills in 1996. More than 80,000 schools use that cash to purchase items such as computers, library books, art supplies, playground equipment and more. To learn more visit btfe.com.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and standing for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2023 net sales of U.S. $20.1 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1.0 billion.

Contacts

General Mills
Binoli Dua
Binoli.Dua@genmills.com

Edelman
Carolina Cepeda
Carolina.Cepeda@edelman.com

General Mills


Release Versions

Contacts

General Mills
Binoli Dua
Binoli.Dua@genmills.com

Edelman
Carolina Cepeda
Carolina.Cepeda@edelman.com

More News From General Mills

General Mills and Box Tops for Education Reunite “Saved by the Bell” Cast to Celebrate 30 Years of Giving Back to Schools

MINNEAPOLIS--(BUSINESS WIRE)--Box Tops for Education is heading back to Bayside High with the cast of “Saved by the Bell” to celebrate 30 years and nearly $1 billion raised for schools nationwide. General Mills, in partnership with Universal Products & Experiences, is reuniting the iconic cast for Saved by the Box Tops, a feel-good back-to-school campaign inspired by the beloved television series and the everyday impact of Box Tops for Education. Now real-life parents, Mark-Paul Gosselaar,...

Nature Valley Brings America’s Most Iconic National Parks to Life Through Commemorative Packaging and Exclusive National Park Adventure Merch

MINNEAPOLIS--(BUSINESS WIRE)--From Yellowstone's geysers to Yosemite's granite cliffs, Nature Valley is bringing some of America's most iconic landscapes to store shelves this summer — and inspiring outdoor enthusiasts to experience them in person. As a long-term companion for outdoor exploration, Nature Valley is dropping National Park Adventure Kits. Inspired by Yosemite, Yellowstone and Arches National Parks, each bundle includes an America the Beautiful Annual Resident Pass*, exclusive park...

Reese’s Puffs and GloRilla Are Bringing Back the Iconic “Eat ‘Em Up” Rap with New Late-Night Remix

MINNEAPOLIS--(BUSINESS WIRE)--Reese’s Puffs cereal, the beloved brand with deep ties to music, entertainment and fan-fueled moments, is taking the mic to announce a new partnership with multi-platinum powerhouse GloRilla. With her signature sound, GloRilla is bringing after hours energy and a bold vibe to a remix of the Reese’s Puffs iconic “Eat ’Em Up” rap, dropping at midnight on June 26, via CMG/Interscope Records. Since hitting the airwaves in 2009, the rap has become one of the most recogn...
Back to Newsroom