IDC Forecasts Robust Growth for AR/VR Headset Shipments Fueled by the Rise of Mixed Reality

NEEDHAM, Mass.--(BUSINESS WIRE)--While global shipments for augmented reality and virtual reality (AR/VR) headsets declined 23.5% in 2023, 2024 is shaping up to be a year of recovery as shipments are forecast to surge 44.2% to 9.7 million units, according to new data from the International Data Corporation (IDC) Worldwide Quarterly Augmented and Virtual Reality Headset Tracker. New headsets such as Apple's Vision Pro and additional launches towards the end of the year will help drive growth as macroeconomic conditions improve across the globe.

"Apple's launch of the Vision Pro grabbed a lot of headlines and has raised awareness for AR and VR and although it's priced out of reach for most, it is helping raise the bar for competitors," said Jitesh Ubrani, research manager, Mobility and Consumer Device Trackers at IDC. "Along with Apple, many companies such as Meta and others have already begun their journey, transitioning from VR to Mixed Reality; ultimately laying the groundwork for true AR experiences."

Virtual Reality headsets are forecast to reach 24.7 million units by the end of 2028, representing a five-year compound annual growth rate (CAGR) of 29.2% as the consumer base slowly grows beyond core gaming use cases and as businesses adopt more headsets for training, design, and more. Meanwhile, Augmented Reality headsets will grow from a smaller base of less than a million units in 2024 to 10.9 million in 2028, representing an 87.1% CAGR over the same period.

"It will be exciting to watch how the market will evolve from today's experiences and how end-users will adapt to them," added Ramon T. Llamas, research director with IDC's Augmented Reality and Virtual Reality program. "Mixed reality (commonly referred to as MR, the ability for users to toggle between augmented and virtual reality) has been the exception and not the norm, but Apple has shone a bright light on MR with the Vision Pro. Next, look at how companies will increasingly incorporate artificial intelligence to analyze data and generate virtual content for the user. Finally, display technology will move from content consumption to content interaction with more sophisticated sensors and displays."

A graphic illustrating IDC's 2024-2028 forecast for worldwide AR/VR headset shipments by device type (AR and VR) and overall market growth is available by viewing this press release on IDC.com.

About IDC Trackers

IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly Excel deliverables and on-line query tools.

For more information about IDC's Worldwide Quarterly Augmented and Virtual Reality Headset Tracker, please contact Jackie Kliem at 508-988-7984 or [e-mail].

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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world's leading tech media, data, and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.

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