Barry Clark Joins Appriss Retail As SVP of Corporate Strategy

Clark will spearhead partnerships for Appriss Retail to expand the solution provider’s fraud prevention and returns optimization offerings for retailers around the world

IRVINE, Calif.--(BUSINESS WIRE)--Appriss Retail, a leading provider of data and analytics solutions designed to reduce retail losses, decrease returns, and provide a more seamless consumer experience, today announced that Barry Clark has joined the company as the senior vice president of corporate strategy. In this role, Clark will strengthen Appriss Retail’s ability to create bottom-line impacts for current and future customers by implementing strategic investments and partnerships.

To compound the success of recent accomplishments including its global expansion and the introduction of new solution capabilities including a Workbench feature that increases the efficiency of loss prevention teams, Appriss Retail is increasing its focus on strategic partnerships. The goal of this initiative is to devise and implement a partnership program that encourages collaboration with industry-leading vendors to enhance opportunities for Appriss Retail’s customers and prospects. In the newly created role of senior vice president of corporate strategy, Clark will foster the growth of this program and enhance the quality and quantity of the company’s strategic investments.

In his more than 30 years of experience across B2B ecommerce, end-to-end retail, marketing technology, and supply chain solutions, Clark has collaborated with and cultivated relationships with companies ranging from startups to Fortune 50 corporations.

“As fraud detection and prevention become increasingly prioritized by retailers around the world, we are dedicated to maximizing the value our customers can earn from our products and services on day one,” said Michael Osborne, CEO, Appriss Retail. “With Barry at the helm of our partnership program, Appriss Retail can deliver the utmost value to our customers, both current and future, as well as advance our long-term corporate strategy.”

Prior to joining Appriss Retail, Clark was the SVP of business development for RELEX Solutions. Previously, he served as VP of global sales for Oracle Retail, chief revenue officer for Art Technology Group, and VP of business development at SmarterHQ. Clark is also an active board advisor for multiple companies.

“Appriss Retail has demonstrated tremendous value to its customers for the past 25 years,” said Clark. “I’m looking forward to challenging myself to expand upon the benefits these retailers can extract from our products and services, and increasing the speed in which they realize bottom-line results and maximum value.”

To learn more about how Appriss Retail is advancing omnichannel fraud prevention with outstanding executive expertise, visit www.apprissretail.com.

About Appriss Retail

Appriss Retail provides AI-driven analytics and real-time, integrated recommendations focused on identifying and mitigating theft, fraud, and abuse, while shaping positive experiences for profitable consumers. Used by more than 60 of the Top 100 omnichannel retailers, the company’s SaaS solutions improve retail profitability by reducing fraud and abuse, minimizing ecommerce claims and appeasements, and preventing losses caused by employee theft and turnover. For more information about Appriss Retail, visit www.apprissretail.com.