-

The Original Louisiana Brand Hot Sauce™ Celebrates the Next Hottest Things On and Off the Football Field

ROME, Ga.--(BUSINESS WIRE)--The Original Louisiana Brand Hot Sauce™ teamed up with two of the biggest rising stars in professional football and a celebrity chef to athletes as part of the brand’s “Next Hottest Thing” campaign. Through partnerships with quarterback CJ Stroud, who was recently named the 2023 Offensive Rookie of the Year, running back Bijan Robinson and celebrity chef to athletes Manwell McLean, who is known as “Chef Hoppie,” the hot sauce brand aimed to celebrate the next hottest things both on and off the football field and bring fans big flavors all season long.

As part of the campaign, Stroud, Robinson and Chef Hoppie shared their love for The Original Louisiana Brand Hot Sauce through social media content. To celebrate the collaboration, fans joined the conversation on social media using the hashtag #NextHottestThing. The Original Louisiana Brand Hot Sauce also hosted unique giveaways for fans and introduced The Next Hottest Thing bundle pack, a special bundle packed with its hottest and tastiest flavors.

To learn more, visit louisianahotsauce.com/next-hottest-thing.

This is the second year in a row that the hot sauce brand partnered with a star athlete to create an impactful collaboration and connect with passionate football fans. During the 2022-2023 season, The Original Louisiana Brand Hot Sauce partnered with quarterback Jalen Hurts to boost brand visibility and engagement and drive product sales with the launch of the Jalen Hurts Signature Edition Louisiana Hot Sauce.

About Summit Hill Foods:

Summit Hill Foods is a leading branded food company with nationally recognized brands: Better Than Bouillon®, The Original Louisiana Brand Hot Sauce™ and Better Than Gravy®. In addition to the retail brand portfolio, Summit Hill Foods serves as a flavor-first solution provider and trusted ingredient supplier to foodservice distributors, manufacturers and restaurants. To learn more, visit SHFoods.com.

Contacts

Lindsey Hoverter
lindsey@pinckneyhugo.com

Industry:

The Original Louisiana Brand Hot Sauce

Release Summary
The Original Louisiana Brand Hot Sauce's 'Next Hottest Thing' campaign unites football stars & a chef to spice up the game.
Release Versions
English
Hashtags
#NextHottestThing

Contacts

Lindsey Hoverter
lindsey@pinckneyhugo.com

Social Media Profiles
Louisiana Hot Sauce
louisiana_hot_sauce
LA_Hot_Sauce
More News From The Original Louisiana Brand Hot Sauce

The Original Louisiana Brand Hot Sauce™ Teams Up With The Jalen Hurts Foundation To Help Keep Philadelphia Schools Cool

ROME, Ga.--(BUSINESS WIRE)--The Original Louisiana Brand Hot Sauce™ teams up with The Jalen Hurts Foundation to keep schools cool....

The Original Louisiana Brand Hot Sauce™ Named Official Hot Sauce of LSU Athletics

ROME, Ga.--(BUSINESS WIRE)--The Original Louisiana Brand Hot Sauce™ is now the Official Hot Sauce of Louisiana State University (LSU) Athletics. “The partnership between LSU Athletics and The Original Louisiana Brand Hot Sauce is a homecoming for two beloved bayou brands,” said Dionne Encarnacion, The Original Louisiana Hot Sauce Brand Manager. “The Original Louisiana Brand Hot Sauce is excited to bring the heat and flavor to game days in Death Valley.” The Original Louisiana Brand Hot Sauce wi...

Better Than Marinade™, the Newest Innovation From the Makers of Better Than Bouillon®, Launches Just in Time for Grilling Season

ROME, Ga.--(BUSINESS WIRE)--Better Than Marinade is a new premium line of chef-crafted, ready-made marinades from the makers of Better Than Bouillon....
Back to Newsroom